$5 million raised towards $15 million purpose; trade emphasizes significance of produce security

The Heart for Produce Security (CPS) has now raised greater than $5 million towards its $15 million purpose to finance produce-specific meals security analysis, and to switch analysis findings to trade, authorities and different stakeholders, through the subsequent 5 years. 

Dave Puglia is the president and CEO of the commerce affiliation Western Growers.

Two of the recent produce trade’s main organizations, Taylor Farms and Western Growers, are every donating $1 million to the venture. The cash goes towards the group’s work to fund science, discover options and gas change in recent produce meals security, in keeping with a CPS assertion.

The 2 contributors’ enterprise constructions are very totally different, however their motivations for supporting CPS are the identical — to safeguard customers and the trade’s future, by bettering produce security data.  

Dave Puglia, president and CEO of the commerce affiliation Western Growers, ranks meals security as a “top-level menace” to the recent produce trade. The affiliation additionally contributed $1 million to CPS throughout a 2015 marketing campaign.

“We’re in an period of larger transparency, and the excessive expectations that include transparency about how this trade operates and the requirements that it adheres to,” Puglia mentioned. “Meals security has joined a triumvirate of difficult points that want our full consideration.” 

Bruce Taylor, CEO of the fresh-cut processing big Taylor Farms famous what’s at stake for trade members and their manufacturers. Produce security is essential to his agency, he mentioned, due to shopper loyalty. 

Taylor Farms co-founded CPS with the Produce Advertising Affiliation in 2007 with a $2 million contribution.

Bruce Taylor is the CEO of the fresh-cut processing big Taylor Farms.

“We’re delighted to see the superb progress in analysis and sensible utility of meals security data that’s being pushed by Heart for Produce Security,” Taylor mentioned. “We’ve seen a constant observe report of success with their analysis applications, and their capability to speak to the trade. That’s simply as essential — analysis with out communication doesn’t assist anyone.”

Puglia linked CPS’s work to 2 Western Growers priorities: meals security and expertise.

“For us, investing in Heart for Produce Security guarantees to ship sensible, science-based options to reinforce meals security practices that might be realized by expertise in lots of circumstances,” Puglia mentioned. “On the opposite facet, the applied sciences that don’t exist immediately can get us these sensible meals security options. We’re invested in bringing these new applied sciences ahead rapidly. The 2 have energy collectively.”

Each executives known as on their counterparts throughout the recent produce provide chain to step up and be a part of them in supporting Heart for Produce Security’s future.

“The sensible impacts of CPS-funded analysis must be understood by all people within the trade, together with the individuals who develop, the individuals who harvest, the individuals who market the product,” Puglia mentioned.

 Contributions
As of March 1, the next corporations have generously contributed to CPS’s new fundraising marketing campaign. A present checklist of contributors could be seen at right here.

Diamond Stage Supporters, $1,000,000+

Taylor Farms

Western Growers

Platinum Stage Supporters, $500,000 – $999,999

Dole Contemporary Greens/Dole Meals Firm

Gold Stage Supporters, $250,000 – $499,999

California Contemporary Fruit Affiliation

Tanimura & Antle

Silver Stage Supporters, $100,000 – $249,999

Lipman Household Farms

JV Smith Firms

Promotora Agricola El Toro

Western Precooling

Grimmway Farms/Cal-Natural

McEntire Produce, Inc.

Driscoll’s

The Giumarra Firms

GreenGate Contemporary

iFoodDecisionSciences

Mission Produce, Inc.

Pacific Worldwide Advertising

Bronze-Plus Stage Supporters, $50,000 to $99,999

The Oppenheimer Group

Amigo Farms

California Avocado Fee

DiMare Contemporary

GoodFarms

L&M Firms

New York Apple Affiliation

Bronze Stage Supporters, as much as $49,999:

Bonduelle Contemporary Americas

Shoreline Household Farms, Inc.

Little Bear Produce

Duda Farm Contemporary Meals, Inc.

Georgia Fruit & Vegetable Growers Affiliation

Diversified Restaurant Programs, Inc.

Florida Tomato Committee

Pasquinelli Produce Co.

Tyger Gross sales and Advertising, LLC

Want Farms

Nationwide Watermelon Affiliation

Blue Ebook Providers, Inc.

Primus Labs

Pacific Ag Pak, Inc.

About CPS
The Heart for Produce Security is a 501(c)(3) nonprofit. CPS is a collaborative partnership that leverages the mixed experience of trade, authorities and the scientific and educational communities to give attention to offering analysis wanted to repeatedly improve meals security. This degree of collaboration permits CPS to fill the data gaps on produce meals security and handle each analysis priorities and rapid trade wants.

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