6 shopper vitamin tendencies for 2021

The next is a visitor publish from Louise Pollock, president of Pollock Communications, an impartial meals, well being and wellness public relations company primarily based in New York Metropolis.

The worldwide pandemic has modified all features of regular dwelling and ushered in an period the place well being and wellness are paramount resolution drivers, particularly in terms of meals and beverage selections. 

For the ninth annual “What’s Trending in Diet” survey, Pollock Communications and As we speak’s Dietitian gauged how 1,165 registered dietitian nutritionists (RDNs) imagine customers’ diets have modified as a result of COVID-19 for the close to future and probably for the long-term. 

The well being revolution has exploded due to COVID-19, with the highest findings for 2021 revealing a concentrate on meals that assist immunity, are inexpensive and supply consolation, in addition to a significant shift in snacking habits. Based mostly on the survey, listed here are the highest six vitamin tendencies that can have an effect on meals and beverage producers and entrepreneurs within the coming 12 months and doubtlessly past.

The well being revolution is shifting ahead at lightning pace. Customers are actually keenly conscious of how meals and good vitamin can influence their general well being and longevity – and they’re taking motion to enhance their our bodies’ pure defenses. A 12 months of staying dwelling and cooking extra has additionally influenced customers to reevaluate their meals and vitamin selections, and that habits is just not more likely to change after they start to eat out once more. We noticed demand develop in 2020 for anti-inflammatory drinks like inexperienced tea and vitamin C-rich drinks like cranberry and orange juice, in addition to gut-boosting fermented meals like yogurt and kefir. The recognition of those merchandise will possible proceed in 2021, as customers’ information will increase concerning the position of intestine well being and the hyperlink to immunity. 

Wholesome vitamin has a price restrict. With the fact of widespread monetary hardship brought on by the pandemic, customers are rethinking each buy. Their selections have been impacted by fears of sickness and financial uncertainty. Whereas well being is paramount as a purchase order driver, the difficult financial system can also be a big concern. Because of this, 60% of RDNs predict larger demand for meals and drinks which might be inexpensive and value-based. 

Consolation is vital to psychological well being and wellness. With the unprecedented occasions of 2020, it isn’t stunning that the meals and beverage business noticed a renewed curiosity in comforting, tried and true meals like dairy milk and cereals. With nervousness about well being, wellness and the difficult financial system looming in customers’ minds into 2021, 51% of RDNs predict the meals and drinks that promote consolation and emotional well-being to proceed to be a giant buy driver.

Louise Pollock


Snacks are the brand new meals. In accordance with our survey, 78% of RDNs imagine that shopper consuming habits are shifting away from the normal three meals a day to extra frequent snacking due to the pandemic. About two-thirds of People are nonetheless working remotely, in line with knowledge from Upwork, and that’s anticipated to proceed, serving to to gas the snacking development. Even when customers start to get out of the home extra, the development will possible get stronger as a result of ease and comfort of snacking at dwelling or on the go.

Intermittent fasting is the No. 1 weight-reduction plan. COVID-19 has made customers extra conscious than ever of how meals impacts their potential to assist combat and forestall illness. With this information, they’re in search of out diets that can assist promote a wholesome immune system and assist them stay longer, more healthy lives. Intermittent fasting, an consuming sample the place you cycle between durations of consuming and fasting which is claimed to reinforce mobile renewal, has pushed out the ketogenic weight-reduction plan because the nation’s prime weight-reduction plan development for 2021, in line with the survey. It’s clear that customers are being extra conscious of their consuming habits and notice that what they eat — or don’t eat — impacts how they really feel and the way lengthy they stay. 

Customers are turning to social media for data. Because the world struggles with greatest handle well being, improve well-being, combat illness and promote longevity, customers are turning to digital platforms for vitamin data. In accordance with our survey of RDNs, the highest three sources the place customers seek for vitamin data are: Fb, blogs/vlogs and Instagram. Our survey additionally revealed that, when looking for vitamin data, customers belief medical medical doctors, different well being consultants and other people with comparable experiences and success tales. This supplies a chance for the meals and beverage business to make use of social platforms and credible focused influencers well being care professionals to assist customers navigate their shifting wants. 

It is very important perceive that shopper mindsets and habits have been completely modified as a result of pandemic. Meals and beverage producers and entrepreneurs should proceed to evolve to satisfy these rising tendencies and calls for.


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