Prost Beverage, RF Kettle and Two Timber Distilling are merging to create a brand new firm referred to as Two Timber Beverage. The brand new firm plans to supply beer, wine and spirits innovation for personal label, third-party manufacturing and its personal line of proprietary manufacturers utilizing the controversial rapid-aging know-how.
The corporate additionally mentioned it has raised $6 million via a Collection A funding spherical that’s anticipated to shut in July.
Speedy-aging is lauded for its velocity and sustainability, however purists argue the technology-driven strategies are shortcuts and fail to honor the normal strategies used for hundreds of years.
Customers elevated their alcohol consumption through the pandemic as they regarded for brand new drinks to quench their curiosity. Beverage makers have been launching a wide range of new choices in an try and hold drinkers and seize a few of the phase’s current development.
Speedy-aging strategies utilized by Two Timber and different producers not solely permits them to innovate extra shortly however to ramp-up manufacturing with shorter turnaround occasions as a substitute of getting to attend a number of years for liquor to age utilizing conventional strategies. As taste preferences shortly change, rapid-aging might permit producers to do a greater job producing choices that extra intently mirror present tendencies. The method usually makes use of metal tanks, making a course of customers say is extra environmentally protected and sustainable.
As youthful shoppers resembling millennials and Gen Zers search for new choices and consumers more and more think about sustainability when deciding what merchandise to buy, they could be extra inclined to strive alcohol made utilizing rapid-aging, benefiting corporations like Two Timber.
Not everybody within the alcohol beverage trade backs rapid-aging strategies, nevertheless. Old style brewers and distillers argue the technology-driven strategies are shortcuts and that the ensuing drinks fail to honor the normal strategies.
“It’s disruptive to place innovation in custom, some persons are uncomfortable with that, however innovation isn’t about doing what’s snug, it requires change to enhance the previous methods of doing issues,” Chad Slagle, Two Timber’ CEO, mentioned in an announcement.
The strategies provide small-scale corporations and newly launched breweries a solution to carry merchandise to market extra shortly as a substitute of ready a number of years. It additionally brings down the price of manufacturing and shortens the time it takes for a distiller to obtain a revenue for every batch. This makes it simpler for startup manufacturers to compete with legacy beverage makers.
As alcohol drinkers present a choice for selection of their beverage decisions, the flexibility to experiment with and convey new flavors to market extra shortly could possibly be a significant profit for producers. Capturing shopper curiosity in flavored drinks is already on Two Timber’ radar. It provides a wide range of flavored merchandise like Carolina Peach, Sweet Apple, Crisp Apple, Salted Caramel and Cinnamon Spice, in keeping with Black Mountain Information.
Controversy within the trade will not be stopping various corporations from bringing rapid-aged drinks to market. Cleveland Whiskey matures its whiskey for under six months utilizing fashionable strategies, The Wall Avenue Journal famous. Whiskey Thief takes an analogous method whereas Los Angeles-based Misplaced Spirits makes use of high-intensity mild and warmth to expedite chemical reactions that in any other case take years.