Ardent Mills to purchase gluten-free Firebird Artisan Mills

Dive Temporary:

  • Ardent Mills plans to accumulate all of the enterprise property of Firebird Artisan Mills. The North Dakota-based firm is a gluten-free, specialty grain and pulse milling firm owned by holding firm Agspring. The acquisition value was not disclosed.
  • The corporate stated the acquisition will improve entry to gluten-free flours, mixes, blends and specialty grain merchandise; present provide chain assurance; and add to Ardent Mills’ R&D, technical, meals security and high quality assurance groups. The transaction is predicted to shut by the top of 2021.
  • Ardent Mills has actively used M&A to bolster its product roster and skills. In March, it purchased chickpea producer and packer Hinrichs Buying and selling Firm, and bought Andean Naturals’ quinoa sourcing, cleansing and packaging operations in 2020.

Dive Perception:

Ardent Mills, launched in 2014 as a joint operation between Conagra, Cargill and CHS, has been utilizing M&A and operations modifications to remodel into an organization that serves immediately’s shopper wants. The Firebird Artisan Mills acquisition would considerably improve Ardent Mills’ slate of gluten-free choices.

Firebird Artisan Mills, which has a devoted licensed gluten-free facility in Harvey, North Dakota, affords greater than 40 completely different gluten-free flours and blends. Based on its web site, the corporate has more durable high quality and purity requirements for gluten-free merchandise than the USDA. It mills, blends and packages its flours — made out of starches, pulses and historical grains — at one website.

In a written assertion asserting the deliberate acquisition, Ardent Mills CEO Dan Dye stated Firebird Artisan Mills has been a “collaborative and well-established accomplice” because the firm’s starting. The acquisition will broaden the attain of Firebird Artisan Mills’ merchandise, and can allow Ardent Mills to supply extra to producers catering to the keto or gluten-free markets.

Gluten-free meals has been a profitable market and is forecast to continue to grow. On the finish of 2020, Statista estimated the U.S. gluten-free market was price $1.77 billion. Analysis and Markets analysts count on its measurement to greater than double between 2018 and 2025.

Based on the Nationwide Institutes of Well being, about 2 million People have celiac illness, which is an autoimmune dysfunction triggered by consuming gluten. Past Celiac, an advocacy group for the illness, estimates an extra 18 million have unrelated gluten intolerances. When mixed with the quantity of people that keep away from gluten due to sensitivities of their households, there is a reasonably large shopper base for gluten-free merchandise.

However the attraction of going gluten-free is broader than medical causes. Research have proven that many customers keep away from gluten for broader dietary well being causes, despite the fact that analyses of those merchandise have proven they usually aren’t very wholesome, with greater ranges of fats and sugar. Analysis and Markets estimates about 50 million folks in the USA are the target market for gluten-free merchandise.

Firebird Artisan Mills has labored onerous throughout the previous couple of years to seize extra of that viewers. The corporate had a significant enlargement in 2017, practically tripling its capability. The corporate has additionally been proactive in designing new substances to satisfy producer wants, like nutrient-loaded, gluten-free crisps for granola or protein bars.

This acquisition gives in depth gluten-free capabilities in home on the milling big, making it extra handy to formulate choices made with out gluten for current shoppers.

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