Avocado consumption hits report highs, pushed by well being tendencies

Dive Temporary:

  • Month-to-month shipments of avocados to the U.S. set a brand new report in January 2021 at almost 320 million kilos, representing a 33% year-over-year improve, based on analysis from Rabobank. Demand can be rising year-round, with shipments in March 2021 up 20% in comparison with the identical time in 2020. 

  • Whereas Rabobank doesn’t count on costs to hit the identical ranges as 2019, it anticipates common avocado costs to stay increased than in 2020. The report estimates shipments for 2021 and 2022 to be up 12% in comparison with the three-year common for 2018 to 2020.  

  • Per-capita consumption has greater than doubled between 2010 and 2020 to hit greater than 8.5 kilos per 12 months, and will surpass 11 kilos per particular person by 2026. Curiosity in wholesome consuming is driving demand together with restaurant reopenings and a lift in financial exercise as pandemic restrictions raise, however points round sourcing and sustainable cultivation pose challenges, Rabobank famous. 

Dive Perception:

Generally known as a superfood, avocados pack a critical punch with excessive ranges of monosaturated fats in addition to potassium, fiber, folate, important nutritional vitamins and minerals. Consuming the inexperienced fruit as an alternative of refined carbohydrates also can enhance satiety in adults with weight acquire and weight problems, based on analysis from the Illinois Institute of Expertise’s Middle for Vitamin Analysis

Avocados have additionally confirmed to be extremely versatile, making their approach into the whole lot from guacamole to ice cream. The upcycling startup Hidden Gem Beverage Co. even makes drinks from avocado pits. Certainly, the seeds have a lot potential worth. At Pennsylvania State College, researchers have developed a spread of pure meals colorings within the red-orange-yellow spectrum from avocado seeds, and the pits could even have the power to battle listeria.

Nevertheless, as demand soars, sourcing stays a problem for the avocado trade because of the regional nature of cultivation, the Rabobank report notes. Mexico is the principle supplier of avocados to the U.S. market, with Peru and California additionally among the many greatest on the earth. California may have a barely lighter avocado crop this 12 months in comparison with latest years, based on Rabobank. This might create provide challenges when California and Peru’s crop seasons finish and Mexico transitions to a brand new season.

And the avocado trade must regulate sustainability to make sure that the fruit’s “inexperienced gold” status stays. The Sustainable Meals Belief has known as consideration to what it describes because the detrimental influence of the continued “inexperienced gold rush” round avocados. It cites analysis from Carbon Footprint Ltd that finds two small avocados in a packet has a carbon footprint that’s twice the quantity of a kilo of bananas, for instance. Avocados are a difficult crop to domesticate, requiring particular situations and a excessive variety of inputs in some instances. 

The a number of thousand miles they typically journey to achieve customers is one other issue that drives avocados’ carbon footprint together with land administration insurance policies in international locations that incentivize manufacturing with out accounting for deforestation.

This scrutiny comes as meals’ environmental and sustainable credentials develop into extra essential to customers. Eleven p.c of customers not too long ago shifted their buying choices to incorporate extra merchandise with environmental claims between 2019 and 2020, based on analysis from Kearney.

There are just a few efforts to enhance avocado sustainability. Discovering a approach to upcycle avocado seeds may additionally enhance the carbon footprint of avocado manufacturing and supply meals producers with a possibility to market their upcycled merchandise to sustainability-focused customers.

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