- Barry Callebaut is debuting Caramel Aura, a caramelized white chocolate that’s coloured and flavored with caramelized milk powder and sugar. The premium line consists of melting sweets, which can be utilized for functions resembling molding, enrobing, drizzling, bottoming or panning, and chips for baked items, path mixes or different snacks.
- The producer of cocoa and cocoa merchandise debuted Caramel Aura together with its new Indulgence Playbook. The platform highlights methods producers can elevate acquainted, comforting flavors in a premium means; faucet into them as a proxy for high quality; provide basic flavors in a brand new expression or format; concentrate on ingredient authenticity; and use sustainability to win over youthful customers.
- Regardless of the battle between customers’ seek for consolation and premium experiences through the pandemic, the brand new chocolate providing permits Barry Callebaut to indicate meals producers they’ll straddle each wishes by rethinking their strategy to acquainted flavors.
Candy, creamy and gentle caramel is probably some of the nonpolarizing flavors in meals and drinks. In response to 2021 analysis from Mintel cited by Barry Callebaut in its Indulgence Playbook, caramel is the highest taste declare in North American product launches after chocolate and unflavored. It additionally ranks as a best choice in seasonal chocolate; snacks, cereals and power bars; ice cream and frozen yogurt; and individually wrapped chocolate and tablets.
This made caramel the best taste for Barry Callebaut to raise by way of chocolate, presenters mentioned at a webinar this week asserting the debut of Caramel Aura and the Indulgence Playbook. They famous caramel’s sustaining enchantment to customers all through the completely different phases of the pandemic.
“It is a longtime and rising taste, each earlier than and through COVID, and we see this persevering with as a pattern post-COVID as effectively,” mentioned Chiara Calcagnini, affiliate model supervisor for Barry Callebaut. “And what’s extra, it is a straightforward and scrumptious option to leverage premium.”
In response to Mintel, practically 44% of product launches between 2018 and 2021 with a label declare of “caramel” in North America have been in confectionery merchandise and greater than 36% in desserts and ice cream. This yr, most caramel declare launches are taking place within the latter section, the market analysis agency mentioned.
Calcagnini mentioned Caramel Aura was actual chocolate, with no added colour or taste.
“Its signature golden hue and heat taste are obtained purely from the caramelization means of sugar and milk, leading to an indulgent, creamy, heat and decadent expertise, good for these on the lookout for a premium, comforting treats or a bit of their sense of nostalgia,” she mentioned.
Caramel Aura melts are 28% cacao and 32% milk, whereas the chips have a 22% cacao content material. Each are made with 100% sustainably sourced cacao licensed by way of Barry Callebaut’s Cocoa Horizons Basis.
In the course of the webinar, Charlotte Inexperienced, market section developer for confectionery on the firm, mentioned the upper expectations for firms’ sustainability practices by customers, particularly amongst youthful generations.
“Over 40% of chocolate launches have an moral declare from a human perspective,” she mentioned, noting that the majority relate to help of cocoa farmers. By adopting a sustainability declare, producers cannot solely “future-proof” their enterprise, but additionally elevate the premium really feel of their merchandise whereas giving customers permission to indulge, she mentioned.
“It is useful to your subsequent indulgence, innovation, or renovation, as a result of sustainability has a halo impact on the standard,” she mentioned.
It is possible an enormous purpose why Barry Callebaut introduced in July that each one of its North American better-for-you portfolio would use sustainably sourced cocoa and vanilla.
Caramelized white chocolate has been out there abroad, however Caramel Aura marks the ingredient’s home arrival for Barry Callebaut. In a separate occasion after the webinar, Laura Bergan, director of innovation and specialty advertising, mentioned the primary merchandise to make use of Caramel Aura ought to begin hitting retail cabinets inside the subsequent yr.
The debut of Caramel Aura continues the innovation push for Barry Callebaut simply as Peter Boone is about to take over as CEO, this September. The manager, who has led the Americas area of the chocolate producer since 2017, was concerned within the introduction of Barry Callebaut’s ruby chocolate. The pink-hued providing, produced from specifically processed cacao beans grown in Brazil, Ecuador and the Ivory Coast, made its U.S. debut in 2019.