- Zevia plans to go public by means of an IPO, the stevia-sweetened beverage firm mentioned in an S-1 submitting with the U.S. Securities and Alternate Fee on Friday. The S-1 doesn’t embrace the variety of shares that could be supplied or a proposed share worth vary.
- Zevia, based in 2007, has just lately skilled skyrocketing gross sales progress. Web gross sales in 2010 have been $6.8 million and $110 million final 12 months — a 32% compound annual progress price, in response to the S-1. Final 12 months alone, web gross sales grew 25% in contrast with 2019, and the corporate bought 240 million cans — 15% greater than in 2019. Regardless of the expansion, Zevia has operated at a loss till the newest quarter.
- Zevia’s current recognition is reflective of the transfer by shoppers to show away from sugary sodas and towards drinks that do not have the identical destructive well being impacts. In recent times, sugar-laden soda gross sales have dropped throughout the board, even for the largest corporations.
Zevia’s deliberate IPO is tangible proof of the patron shift towards foods and drinks they see as higher for them. What began out 14 years in the past as a small soda firm with three flavors has grown right into a fast-growing enterprise with 5 product strains — soda, vitality drinks, tea, mixers and kids’s drinks — in 37 completely different flavors. Zevia’s drinks are all zero calorie as a result of they use non-caloric stevia as their sweetener.
As gentle drink gross sales as a complete have fallen, Zevia’s income has grown. The truth is, in response to SPINS statistics in Zevia’s S-1, the model has been rising at a quicker tempo than different zero calorie sodas. Zevia’s retail gross sales over the past 12 months have been up 25%, whereas different zero calorie sodas have grown at a slower 9% price.
Zevia isn’t just seeking to promote soda. The corporate outlines a mission towards enhancing shopper well being in its S-1. Chairman and CEO Paddy Spence writes in a letter to potential traders that he found twenty years in the past he was consuming about 1,000 sugar energy a day from gadgets he thought have been wholesome. Spence wrote he made massive life modifications to get to a more healthy eating regimen.
Zevia’s mission mirrors its CEO’s dedication by enhancing public well being by means of a sugar-free soda choice, and making it simply accessible by means of extensive distribution and costs akin to different gentle drinks. The corporate additionally embraces sustainability, packaging all of its drinks in recyclable cans versus plastics. As well as, Zevia touts an inclusive firm tradition that offers full-time staff fairness within the firm.
By counting on stevia as a sweetener, Zevia has succeeded the place different soda corporations have been unable to compete.
Stevia is a calorie-free intensely candy pure extract of a plant that may develop in a wide range of climates, so it is typically been seen as an excellent place to begin for sugar alternative. Nevertheless, many sorts of the extract naturally have a considerably bitter aftertaste. Stevia has been tried as a sweetener for Vitamin Water, Pepsi and Coca-Cola, in addition to different smaller drink manufacturers, however all have dropped it due to shopper complaints.
Zevia, however, has stood by the sweetener and formulated new drinks with flavors that higher harmonize with stevia’s style. A Zevia shopper is probably going shopping for the soda particularly for the candy and zero-calorie profile of stevia, which has helped the corporate develop.
Zevia’s current progress has allowed it to draw new traders. In December, the corporate obtained a $200 million minority funding from Caisse de dépôt et placement du Québec (CDPQ), an investor that manages pension funds in Canada. On the time, the corporate mentioned these funds would assist it pursue its world growth technique.
Regardless of the surge in gross sales, Zevia has solely just lately began making a revenue. The corporate says in its S-1 that investments in innovation and enterprise progress have stored its funds within the purple because the firm’s inception. Maybe that is a part of its IPO technique: Now that Zevia has turned a revenue by itself, having investor capital will help hold it there, particularly within the post-pandemic part as shopper tendencies towards better-for-you choices are projected to proceed.