Bob Evans Farms debuts transportable refrigerated egg merchandise

Dive Transient:

  • Bob Evans Farms has added two on-the-go refrigerated egg merchandise to its breakfast lineup: Omelet Rolls and Egg Bites, in accordance with a press launch emailed to Meals Dive.
  • Every is made with cage-free eggs and packaged in microwaveable trays of two objects. The egg bites are available in three varieties: Cheese, Bacon & Cheese and Bob Evans Sausage and Cheese. The Omelet Rolls are available in Egg with Salt & Pepper, Egg & Cheese, and Egg White Spinach & Herb.
  • The pandemic gave customers a chance to rethink their method to breakfast as a result of they spent extra time at dwelling and lived at a much less hectic tempo. Quite a lot of meals producers noticed a lift in gross sales for in-home breakfast objects, and so they anticipate that developments could have some stickiness because the pandemic winds down.

Dive Perception:

On prime of getting extra time to make breakfast through the pandemic, numerous customers refocused on wholesome consuming. Practically three-quarters report that they really feel assured about selecting wholesome meals, in accordance with the Worldwide Meals Info Council’s 2021 Meals & Well being Survey

As pandemic-related restrictions raise, nevertheless, many customers are fascinated by returning to their normal morning commute. This may occasionally result in a decline in breakfast meals purchases, in accordance with Numerator’s Grocery Vulnerability Index.

Bob Evans Farms’ new quick-cooking egg merchandise purpose to hit a candy spot between a wholesome in-home breakfast and a transportable merchandise that makes consuming breakfast handy. The Put up-owned model’s deal with protein and low-carb choices will doubtless catch health-conscious customers’ consideration, too. The Egg Rolls are low in carbohydrates and have 15 to 17 grams of protein in every two-bite serving, in accordance with Bob Evans Farms. 

Having the ability to warmth up the egg bites or omelets in a microwave additionally provides customers the choice of prepping their breakfast earlier than they stroll out the door or ready till they arrive at work to eat. This versatility may give Bob Evans Farms’ new merchandise a bonus over different breakfast objects.

Egg bites rose to recognition in 2017 after being supplied as a breakfast merchandise at Starbucks, main many customers to recreate related bites at dwelling.

Quite a lot of breakfast meals makers have launched related merchandise as customers up their consumption of morning meals. Plant-based egg producer Eat Simply launched Simply Egg cooked sous vide bites in March that are available in 4 internationally themed taste varieties. Final 12 months, Important Farms launched its first completed egg product, quite a lot of microwaveable egg bites with elements targeted on clear sourcing and moral remedy

Final month, Important Farms launched its second completed breakfast product, egg-based breakfast bars that concentrate on comfort in addition to well being and animal welfare. Important Farms launched the product after discovering that whereas many customers have extra time at dwelling, they nonetheless opted for comfort at breakfast time as they juggled quite a lot of obligations.

Bob Evans’ mother or father firm Put up Holdings has been making regular performs for the breakfast phase with a deal with eggs. Final 12 months, the corporate bought hard-cooked and deviled egg maker Almark Meals and value-added egg product maker Henningsen Meals. It additionally inked a deal final 12 months with Simply Egg by foodservice division Michael Meals to supply Simply Egg at hundreds of foodservice institutions.


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