Danone’s Evian companions with Loop on water bottle made with recycled plastic

Dive Temporary:

  • Danone’s Evian bottled water model is unveiling a brand new recycled plastic (rPET) prototype bottle utilizing know-how from Loop Industries. The method permits all forms of PET plastic waste, together with materials taken from issues like health club luggage or flip flops that will in any other case be thrown out, to be become plastic bottles.
  • Evian bottles utilizing Loop’s know-how will probably be rolled out at business scale in South Korea in 2022, with the aim of launching in different markets later sooner or later. Danone touted the brand new prototype bottle as a step towards its efforts to make all its Evian plastic bottles from 100% recycled PET by 2025. The package deal has been renamed Evian Loop to focus on every bottle’s capability to be recycled.  
  • The bottle marks the most recent effort by a big CPG, particularly those who depend on plastic, to enhance their packaging as extra shoppers select what merchandise they purchase relying on an organization’s sustainability efforts.

Dive Perception:

Whereas 396 million tons of plastics are produced yearly worldwide, recycled PET accounts for under about 12% to 14% of plastic packaging. A plastic bottle that heads to a landfill takes about 450 years to decompose, in response to some estimates.

Photos of plastic bottles floating within the ocean or piled up in landfills have stoked shopper concern over the fabric used to make their favourite merchandise. The pandemic has solely served to underscore the significance of sustainable packaging as shoppers present extra curiosity of their environmental footprint and that of the general meals system.

Danone, which manufactures yogurt manufacturers like Oikos and plant-based choices like Silk, has spent the previous few years testing out new bottles created fully with recycled plastic for its Evian model. At the moment, between 25% and 50% of every Evian bottle is comprised of recycled plastic.

The most recent product, developed with Loop, expands on that effort of making an attempt out the packaging on a smaller scale first earlier than rolling it out extra broadly. Danone stated the Evian Loop bottle will enable it to reuse extra materials that will in any other case be discarded. 

Shweta Harit, vice chairman of selling for Evian, known as the launch a “recreation changer and an essential milestone in our formidable sustainability journey,” in a press release. Partnering with Loop, Harit stated, will assist the corporate “speed up our drive to maintain the usage of virgin plastic to an absolute minimal, while additionally preserving the distinctiveness and purity of our pure spring water.”

Danone is certainly one of many massive CPGs which can be focusing a giant a part of their sustainability efforts in plastic. 

PepsiCo final week stated it’s going to cut back the usage of virgin plastic per serving by 50% throughout its world meals and beverage portfolio by 2030, and incorporate half recycled content material in its plastic packaging.  Coca-Cola launched in February new bottles comprised of 100% recycled plastic materials. And final yr Nestlé invested $30 million into the personal fairness fund of funding agency Closed Loop Companions, whose aim is upgrading U.S. recycling infrastructure and getting access to food-grade recycled plastics.

Along with utilizing 100% recycled plastic, Evian seems to go one step additional by breaking down plastic utilized in bottles and non-food grade gadgets into base supplies that may be reused to make new packaging.

For Loop, the rollout with Danone is a much-need validation of its know-how that has come below fireplace by a brief vendor — an investor who bets an organization’s inventory will decline. In a report launched final yr, Hindenburg Analysis claimed Loop was “smoke and mirrors with no viable know-how.”

Daniel Solomita, Loop’s founder and CEO, stated the Evian bottle is “an essential milestone within the commercialization of our know-how.” He stated it was the primary business manufacturing of a shopper beverage bottle made fully from Loop’s branded resin utilizing 100% recycled content material.

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