- Childhood meals allergy prevention startup Prepared, Set, Meals raised $3.5 million in a funding spherical led by new investor Edward-Elmhurst Well being. Returning traders embody Danone’s company enterprise arm Danone Manifesto Ventures, entrepreneur Mark Cuban, and AF Ventures (previously AccelFoods). The funding comes lower than a yr after Prepared, Set Meals raised $3 million in July.
- Prepared, Set, Meals gives what it describes as an entire early allergen introduction system for 9 frequent allergens: almonds, cashews, eggs, milk, peanuts, sesame, soy, walnuts and wheat. The corporate claims to have labored with over 20,000 households so far. It not too long ago launched the third stage of its early allergen introduction system for infants consuming strong meals.
- Greater than half of shoppers are impacted by meals allergic reactions, based on analysis from allergy-friendly model That is It utilizing the Suzy advertising analysis platform. Meals Allergy Analysis & Training estimates 32 million individuals within the U.S. have meals allergic reactions — just below 10% of the full inhabitants.
The prevalence of meals allergic reactions is rising, together with in kids. About 8% of U.S. kids have a meals allergy, based on the Facilities for Illness Management and Prevention. Reactions are additionally turning into extra extreme, with the variety of individuals requiring emergency remedy for a meals allergy surging 377% between 2007 and 2016, based on analysis from FAIR Well being.
On condition that such a big phase of the inhabitants offers with meals allergic reactions both immediately or not directly, Prepared, Set, Meals’s program has a large addressable market. This makes it an interesting funding goal for its latest investor, Edward-Elmhurst Well being, a big built-in well being system based mostly in Illinois. The well being care community has a ready roster of potential customers for the system by means of its affected person base. And with extra shoppers specializing in the intersection of weight loss program and wellness, providing a food-based allergy prevention program may develop into a giant hit.
CPG-focused investor AF Ventures and Danone Manifesto Ventures additionally stand to learn from stopping meals allergic reactions earlier than they begin so shoppers aren’t restricted of their meals selections. Client demand for allergen-free merchandise is rising, which suggests producers have to reformulate their merchandise, begin manufacturing them in an allergen-free facility, or just lose out on shoppers who don’t purchase merchandise with particular elements. All three of those choices include steep worth tags for meals producers. The 9 allergens that have to be particularly labeled on all U.S. meals merchandise — milk, egg, soy, peanut, tree nut, wheat, fish, shellfish and newly added sesame — are pretty frequent elements in all kinds of meals.
“We sit up for persevering with to work with their workforce as they take extra steps to advance their mission, together with the launch of recent merchandise, on-the-ground healthcare companion work, donation applications and extra,” Holly Jackson, ventures director of Danone Manifesto Ventures, mentioned within the assertion saying the funding.
Danone has been on a mission to put money into high-growth potential startups within the well being and wellness area, and meals allergic reactions has been outstanding on this effort. In 2019, it launched Marty’s, a model geared towards kids with meals allergic reactions within the U.Okay.
With physicians and fogeys on the helm of the corporate, Prepared, Set, Meals’s says its aim is to scale back the danger of a kid growing a meals allergy by 80%. Its strategy to early allergen introduction has been backed up by scientific trials and was not too long ago bolstered in a research revealed within the medical journal JAMA Community Open. A few of its merchandise embody Peanut Solely and Peanut + Egg early allergen introduction methods, designed to assist kids already recognized with allergic reactions to those meals.
The startup is gaining notoriety for its strategy to allergy prevention. It not too long ago received an innovation award as a part of Johnson & Johnson Innovation’s Subsequent in Pure’s QuickFire Problem for the Youngsters’s Wellness class. The award earns the corporate a $50,000 grant, mentorship from J&J, and a one-year residency at its JLABS world ecosystem.
Though Prepared, Set, Meals is presently centered on meals allergic reactions in infants, the corporate’s rising record of strategic traders and participation in JLABS may place it to develop extra meals allergy-related choices.
It has some competitors within the meals allergy introduction area, together with corporations like SpoonfulONE and Lil Mixins. Different main meals corporations are taking steps to sort out meals allergic reactions. Final yr, Nestlé acquired biopharmaceutical firm Aimmune Therapeutics in a deal valuing the corporate at roughly $2.6 billion. Aimmune developed a remedy to assist kids cut back their allergic response to peanuts by means of small exposures.