Halo High co-founder launches chocolate bar with Epogee’s fats alternative tech

Dive Transient:

  • Halo High Ice Cream co-founder Doug Bouton has launched Gatsby Chocolate, a line of better-for-you chocolate bars made with Epogee’s EPG fats various ingredient. Epogee claims that its GMO-free, plant-based EPG can cut back as much as 92% of energy from fats with out affecting style or consuming expertise. 

  • Gatsby’s chocolate bars, obtainable in milk and darkish chocolate kinds, have lower than half the energy of normal chocolate bars and roughly one-quarter of the sugar content material, in accordance with the corporate. The bars are launching at over 1,500 retail places nationwide and can be found on-line.

  • Customers have eaten extra chocolate throughout the pandemic, but additionally are making well being and wellness an even bigger precedence. Fats alternative makers akin to Epogee purpose to assist producers reply to each developments.

Dive Perception:

The strain between growing chocolate demand and shoppers’ new concentrate on well being and wellness has put confectionery firms in a pinch as they attempt to supply merchandise that may meet each wants. Epogee’s fats alternative tech is one potential solution to formulate sweet that’s satisfying to eat however has a diminished caloric value. 

Bouton has a historical past of rethinking indulgent meals and giving them a healthful spin. His low-calorie, high-protein and low-sugar ice cream model, Halo High, quickly grew to develop into the highest promoting pint ice cream within the U.S., beating iconic manufacturers like Ben & Jerry’s and Breyers. The sunshine ice cream comprises two pure sugar substitutes, stevia leaf extract and erythritol, that assist deliver its calorie content material to 280 to 380 energy per pint. Its success is a testomony to the ability of shoppers’ need for more healthy variations of their favourite meals and treats.

“Similar to we did with ice cream, we’re reimagining and reinventing the chocolate bar with Gatsby Chocolate, making a product for shoppers that delivers on style, texture, and well being,” Bouton, CEO of Gatsby Chocolate, mentioned in an announcement. Its darkish chocolate model almond bar has 70 energy and 5 grams of sugar per serving, and milk chocolate is available in at 60 energy and 4 grams of sugar, in accordance with the corporate. Allulose and sugar are the sweeteners in each varieties.

Epogee’s EPG fat-replacement ingredient is derived from non-GMO rapeseed oil, which is then break up into glycerin and fatty acid. A food-grade propoxyl hyperlink is added and the glycerin and fatty acid are relinked to create an ingredient that “seems, feels, tastes and cooks like fats,” in accordance with Epogee. The way in which that the oil is restructured makes it in order that just about none of it’s absorbed by the physique, decreasing the quantity of energy ingested. It’s been permitted to be used in a wide range of meals together with baked items, confectionery, frozen dairy and desserts. It is usually gluten and allergen free, non-GMO and vegan, making it relevant to the broader better-for-you class.

Nick’s Ice Cream additionally makes use of EPG in its better-for-you, Swedish model ice lotions and holds an unique settlement with Epogee that stops rivals from formulating their merchandise with it in the identical approach, in accordance with the corporate. 

Some meals producers are focusing on sugar as a approach to enhance the dietary profile of chocolate. Hershey is making a giant play for the better-for-you phase with low- and no-sugar variations of a few of its traditional candies.  In the meantime, Israeli startup DouxMatok just lately launched its first U.S. merchandise that includes its Incredo Sugar, which is comprised of typical sugar, however roughly 40% much less of it’s wanted in product formulations to supply the identical stage of sweetness. This previous April, its hazelnut and chocolate Incredo Spreads that includes Incredo Sugar debuted, with about half the sugar of rivals’ merchandise, in accordance with DouxMatok. 

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