Whereas many U.S. meals and beverage firms bought a gross sales increase as a direct results of COVID-19, the pandemic additionally introduced elevated consideration to meals plant security practices and hygiene protocols. Seemingly in a single day, People grew to become extra involved in regards to the availability, security, affordability, and high quality of their meals, and lots of appeared to meals processing amenities to know the steps they had been taking to maintain the meals provide secure whereas additionally caring for their staff and limiting the unfold of the virus of their crops.
Going direct to customers for insights
In Could of 2020, we surveyed a consultant pattern of US meals customers to know how their attitudes towards meals and beverage producers and processors had been affected by present occasions and associated media protection. Now, greater than a yr after the World Well being Group formally declared COVID-19 a pandemic, we now have repeated the identical survey to know how shopper sentiment has continued to shift — and the way meals and beverage firms can take proactive steps to construct belief and create optimistic model associations.
Issues over meals plant hygiene aren’t going away
One main takeaway from our two surveys, carried out almost a yr aside, is that shopper worries in regards to the meals provide and hygiene at meals crops hasn’t waned. Although most customers now perceive that they need not wipe down their groceries to forestall the unfold of COVID, the share of survey respondents who mentioned they had been both “very assured” or “extraordinarily assured” that almost all of the meals of their native grocery retailer was processed in a hygienic plant has elevated solely barely since Could of 2020. Actually, 1 in 5 survey respondents mentioned they had been “not so assured” or “by no means assured.”
A silver lining in a time of shopper uncertainty
The truth that U.S. meals customers are unsure in regards to the hygiene at meals crops opens the door for proactive communication. In our report, we have included prompt matters for direct-to-consumer instructional messaging, together with:
- Know-how you employ, equivalent to sensors and AI, to take away broken or spoiled meals throughout sorting
- How you’re implementing good manufacturing rules like automation, machine studying, and distant monitoring to enhance security and hygiene in your plant
- Investments you have made in hygienic tools, equivalent to hygienic design enclosures, local weather management options, and HMI options
- And extra
Overview the information — and our solutions for what to do about it — in our newest Client Perception Report, How a International Pandemic Modified Client Attitudes About Meals Plant Security.