InnovoPro debuts chickpea-based texturized vegetable protein

Dive Transient:

  • Israel-based meals know-how firm InnovoPro will launch the world’s first-ever textured vegetable protein produced from chickpeas this month on the SupplySide West convention in Las Vegas. The corporate stated its pea and chickpea-based Textured Chickpea Protein will probably be clear label, non-GMO, gluten-free, soy-free and free from allergens.
  • With a give attention to style and texture, InnovoPro says its protein could make more healthy plant-based meat recipes that want fewer elements. The outcome, the corporate stated, is an “unmatched impartial style and fibrous texture that’s much like actual meat.” The TVP can be utilized in functions together with chickpea buffalo dip, burgers and nuggets.
  • InnovoPro says it was the primary firm on the earth to launch a chickpea protein, and has had substantial success. The protein ingredient was picked up by European corporations, together with Migros, Switzerland’s largest retail firm. InnovoPro acquired $15 million to extend manufacturing of its chickpea elements in April 2020.

Dive Perception:

Not all plant-based proteins are created equal. Whereas wheat, soy and pea reign supreme right this moment, chickpeas are rapidly gaining floor.

Chickpeas have grow to be a star ingredient in recent times because the race to seek out the following finest different protein possibility continues to warmth up. U.S. acreage devoted to chickpeas rose 7% from 2019 to 2021, in keeping with U.S. Division of Agriculture statistics. Final 12 months, the ingredient made FutureBridge’s checklist of the plant-based proteins positioned to displace extra broadly used protein options. Chickpeas have excessive ranges of protein, and in addition include fiber, nutritional vitamins and minerals. Their excessive fiber content material could profit individuals with diabetes. Chickpeas can be used to make allergen-free merchandise, not like wheat, soy and nuts.

However InnovoPro isn’t the one one on this area. The corporate has competitors from Israeli meals tech start-up ChickP, in addition to U.S.-based Nutriati and Cambridge Commodities’ ProEarth, all of whom launched related merchandise to InnovoPro’s excessive protein ingredient. With the addition of a TVP to its portfolio, InnovoPro units itself aside from its opponents and widens its attraction.

Textured vegetable protein is a key ingredient in lots of basic functions. However producers proceed to battle with its style profile, presenting a problem for plant-based meals makers in search of wider adoption of their merchandise, in keeping with a white paper by Kerry.

Shoppers need different protein merchandise to style similar to the animal-derived meals they’re attempting to switch. InnovoPro advised AgFunder Information it’s doing what it will probably to persuade those who chickpeas current an answer due to their naturally impartial style. Different dairy merchandise utilizing chickpea isolate may provide the same style, mouthfeel and dietary profile as cow’s milk and yogurt, in keeping with ChickP.

With its chickpea protein, the corporate has potential to seize the eye of producers trying to achieve a stronger foothold within the plant-based protein class, which is anticipated to make up 11% of all protein merchandise bought and attain $290 billion in worth by 2035, in keeping with analysis from Boston Consulting Group and Blue Horizon Company. InnovoPro additionally has the benefit of ongoing relationships with producers that it will probably leverage to extra rapidly garner buy-in for its new product.

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