Keurig Dr Pepper commits to slicing new plastic use in packaging

Dive Temporary:

  • Keurig Dr Pepper has agreed to chop its use of virgin plastic packaging by 25% by 2025, in accordance with a press launch from nonprofit As You Sow. The corporate will attain this objective by “rising use of recycled content material, elimination of pointless materials, redesign of packaging, and exploration of reuse fashions,” the group mentioned. 
  • The beverage large used 208,000 metric tons of plastic packaging in 2018, in accordance with figures shared by As You Sow. This iniative builds on the corporate’s objective to finally make all its packaging compostable or recyclable
  • Keurig Dr Pepper is the third CPG firm to announce cuts to virgin plastic use after As You Sow filed a shareholder proposal that will compel it to report how a lot of its plastic packaging escapes into the atmosphere, becoming a member of PepsiCo and Mondelez. The group mentioned it has withdrawn its proposal concentrating on Keurig Dr Pepper.

Dive Perception:

This new announcement to chop virgin plastic use in packaging from Keurig Dr Pepper exhibits the potential of shareholder proposals as a device for teams corresponding to As You Sow to push for larger commitments from giant firms to ramp up their sustainability practices.

Keurig Dr Pepper, which owns quite a few packaged beverage manufacturers together with Dr Pepper, 7-Up, A&W, Evian and Snapple, had already introduced a number of sustainability targets in 2019, together with utilizing 100% recyclable or compostable packaging and sending no waste to landfills by 2025, and pledging to make use of 30% post-consumer recycled packaging throughout its merchandise by 2025. In accordance with its 2019 company accountability report, 90% of Keurig Dr Pepper’s packaging throughout its whole portfolio is recyclable.

In December 2020, the corporate introduced it had hit its objective of constructing all of its Keurig Ok-Cup pods — which many had acknowledged as unsustainable on account of their single-use nature — 100% recyclable.

Keurig Dr Pepper’s dedication to chop virgin plastic use follows different giant CPGs responding to As You Sow shareholder proposals.  

PepsiCo has promised a discount of virgin plastics use, however an precise goal will not be realeased till later this yr. In 2019, the CPG large dedicated to a 35% discount in virgin plastic content material throughout its beverage portfolio by 2025. Together with this pledge, PepsiCo is testing paper bottles and recycled molded pulp rings on its soda cans as an alternative of plastic ones. 

Mondelez Worldwide additionally agreed to a 5% discount in virgin plastic use, together with a 25% lower in virgin plastic for its inflexible plastic packaging, as introduced by As You Sow. The corporate had beforehand introduced plans to have all recyclable packaging by 2025.

As You Sow has additionally filed a shareholder proposal for Kraft Heinz, however the firm has not but introduced any new commitments to chop virgin plastic use in response. However the firm does have sustainability targets, together with having 100% recyclable packaging by 2025, and it had eradicated roughly 13 million kilos of packaging between 2017 and 2019. Just lately, Kraft Heinz additionally introduced it will be testing recycled plastics in roofing, and recyclable and compostable containers for macaroni and cheese.

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