Leftovers: Arizona Drinks places a stake in floor espresso; Trustworthy Tea warms as much as yerba mate

Leftovers is our take a look at just a few of the product concepts popping up in every single place. Some are intriguing, some sound wonderful and a few are the sorts of concepts we’d by no means dream of. We will not write about every little thing that we get pitched, so listed below are some leftovers pulled from our inboxes.

Arizona Drinks brews up a floor espresso line

Whereas Arizona Drinks is finest identified for its line of ready-to-drink iced teas, the corporate is increasing into a totally new section with its Solar Brew line of 100% arabica floor espresso. 

The espresso beans are sourced from Central and South America and are available three blends: Snake Chunk, a medium roast with beans from Colombia; Cactus, a medium-dark roast made with beans from Guatemala and Honduras; and Sedona, a mix of beans from Colombia, Brazil and Peru, in keeping with a press launch emailed to Meals Dive. The beans are available 2.5- and 12-ounce luggage and 12-count pod packs, all priced at $7.99, and are bought on-line at AriZona’s web site and Amazon, and choose grocery shops.

“Our firm mission has at all times been to evolve with the calls for of our customers,” mentioned Wesley VultaggioCCO of Arizona Drinks. “Solar Brew Espresso permits them to take pleasure in small-batch roasted espresso at dwelling with out café pricing.”

Espresso turned one among customers’ high objects to stockpile through the pandemic, sending costs hovering and futures skyrocketing greater than 15%, CNBC reported. Individuals are additionally consuming extra espresso, with 85% of espresso drinkers having a minimum of one cup at dwelling, up 8 proportion factors from January 2020, in keeping with the Nationwide Espresso Affiliation’s Spring 2021 Nationwide Espresso Knowledge Traits survey. 

The rise in espresso consumption will doubtless have post-pandemic endurance. In accordance with a survey commissioned by Nestlé, 48% of customers mentioned they might proceed to brew a minimum of one cup of espresso at dwelling earlier than beginning their morning commute, together with 62% of millennials.

Arizona is taking a price priced method to espresso, which may assist differentiate its provide in a crowded area with a number of legacy gamers. There’s Nestlé, which owns the rights to promote Starbucks’ retail merchandise together with Starbucks, Starbucks VIA, Teavana, Seattle’s Greatest Espresso and Starbucks Reserve. And JAB Holdings has Ok-cup maker Keurig, Caribou Espresso and Peet’s.

However Arizona seems unphased by coming into powerful markets. Final yr, it partnered with with Heineken to launch Arizona Dawn Exhausting Seltzer, and entered a market the place gamers like Molson Coors, Constellation Manufacturers and AB InBev are already staking out territory. And in 2019, it partnered with hashish firm Dixie Manufacturers to create a line of THC-infused merchandise. As a part of the deal, AriZona claimed a $10 million stake within the firm, signaling its long-term wager on the meals and beverage hashish house.

Arizona is a legacy model in its personal proper. Its RTD iced tea merchandise are thought of a cult traditional in some circles. This popularity as a nostalgic, tried-and-true model might assist Arizona differentiate its merchandise on crowded grocery store cabinets because it tries to seek out footing within the floor espresso section.

— Lauren Manning

 

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Courtesy of sincere tea, yerba mate

 

Trustworthy Tea hopes customers heat as much as its new mate

For years, Trustworthy Tea was finest identified for its natural bottled teas earlier than it expanded into lemonade and natural children’ juice drinks. 

The model’s latest launch is natural Trustworthy Yerba Mate, out there in three taste varieties: Strawberry Pomegranate Matcha, Peach Mango Inexperienced Tea and Lemon Ginger Black Tea. Every 16-ounce can has 13 grams of sugar, 60 energy and about the identical quantity of caffeine as an 8-ounce cup of espresso.

Yerba mate is a conventional caffeinated South American drink, brewed from the leaves and stems of the yerba mate plant.

“With its distinctive taste pairings, Trustworthy Yerba Mate meets our shopper on the intersection of espresso and tea,”  mentioned Alexis Inexperienced, senior model supervisor of Trustworthy Tea.

Coca-Cola added Trustworthy Tea to its portfolio by buying a 40% stake in 2008 for $43 million earlier than exercising an possibility three years later to buy the remainder of the corporate for an undisclosed quantity. Coca-Cola has estimated Trustworthy Tea will be a part of the ranks of its billion-dollar manufacturers within the U.S. by 2025 — and certain sooner if world income is factored in. 

Meals and beverage firms like Coca-Cola are more and more targeted on practical elements and distinctive flavors in demand with customers — and yerba mate suits squarely in that candy spot. 

Yerba mate reportedly has the energy of espresso, the well being advantages of tea and the euphoria of chocolate — and it comprises antioxidants and different vitamins which will have constructive results on the immune system, psychological focus and vitality ranges. 

Smaller firms like Clear Trigger, a maker of natural glowing yerba mate drinks, have succeeded in utilizing the ingredient. The backing of a preferred beverage like Trustworthy Tea undoubtedly would assist construct momentum for the ingredient whereas giving consumers who benefit from the better-for-you model one more reason to devour it.

— Christopher Doering

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Courtesy of MadeGood

 

MadeGood launches a cracker that’s out of this world

For customers in search of allergy-friendly snacks, MadeGood’s new providing is prone to make them see stars.

The snack maker, finest identified for allergen-free granola, cookies and cereal, is coming into the savory class with its new Star Puffed Crackers. These are a six-pointed tackle the oyster cracker which might be gluten-free, natural, vegan and Non-GMO Mission verified. They’re out there in three flavors: Sea Salt, Cheddar and Pizza.

Demand for allergen-free merchandise has been rising by means of the years because the numbers of individuals with meals allergic reactions and intolerances — and people who are shopping for meals for them — climb. One in 4 Individuals, or about 85 million folks, is affected by meals allergic reactions, in keeping with a research final yr shared by Meals Allergy Analysis & Training (FARE). These customers spend $19 billion per yr to purchase merchandise that don’t include allergens for themselves, relations, mates and others. The analysis confirmed that the annual development charge for this section of the meals trade is 27%.

However allergy-friendly meals is not only made for individuals who might have reactions to elements — together with dairy, egg, soy, peanut, tree nut, gluten, shellfish, fish or sesame. Customers enthusiastic about more healthy consuming additionally usually decide up these merchandise. Analysts say this drive could also be in response to stories that an ingredient like gluten is unhealthy. It could even be the need for a clean-label snack, and allergy-friendly merchandise are typically very easy of their labeling as a result of their core customers are educated to scrutinize labels. 

No matter who’s shopping for the crackers, MadeGood touts them as more healthy than most snacks within the house. It mentioned the crackers are additionally supply of nutritional vitamins A, C, D, E and B6, in addition to thiamine.

MadeGood is thought for its “hidden greens” — wholesome elements that aren’t essentially obvious within the completed product. Star Puffed Crackers have spinach, broccoli, carrots, tomatoes, beets and shiitake mushrooms of their combine, a few of which can present flavors that might be a welcome addition to the completed product. The brand new crackers may be giving MadeGood’s trademark greens their probability to shine.

— Megan Poinski

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