Leftovers: Gray Poupon will get a wine mashup; Outdated El Paso rolls out Takis-flavored taco shells

Leftovers is our have a look at a couple of of the product concepts popping up in every single place. Some are intriguing, some sound superb and a few are the sorts of concepts we might by no means dream of. We will not write about every thing that we get pitched, so listed below are some leftovers pulled from our inboxes. 


Gray Poupon raises a mustard-filled glass to the rushed client

Whereas white wine has at all times been one of many key elements in Dijon mustard, a brand new wine from Gray Poupon maker Kraft Heinz depends on mustard for its style.

La Moutarde Vin — actually “the mustard wine” — is a 2020 viognier from Napa Valley that attracts a few of its taste from Dijon mustard. The truth is, there are some mustard seeds within the bottle. In a press launch, Kraft Heinz stated the wine is full bodied, with “brilliant hints of spice and pronounced citrus and floral traits, balanced by vibrant acidity.”

Whereas a mustard-infused wine, particularly one with crunchy bits in it, sounds unusual, Kraft Heinz says it pairs particularly effectively with dishes that includes its Dijon mustard model, like Dijon and maple-glazed salmon or a charcuterie board.

However Kraft Heinz doesn’t appear to be as all in favour of wine pairing as it’s in making the lunch hour extra pleasant.

“We’ve watched as leisurely lunches have been changed by meals supply apps and deskside pace snacking,” Danielle Coopersmith, model supervisor for Kraft Heinz sandwich enhancers, stated in a written assertion. “Right here at Gray Poupon, we wish lunch to really feel worthy of savoring once more.”

Whereas Gray Poupon could have a style that may be savored, the model constructed its status on commercials that featured it being loved on the run. The iconic Nineteen Eighties commercials that made Gray Poupon a family identify featured a well-to-do particular person consuming within the backseat of a flowery automobile pushed by a chauffeur. One other chauffeured car pulled up within the subsequent lane, and the passenger would ask, “Pardon me, do you have got any Gray Poupon?” The reply was at all times, “However in fact.” The jar handed between automobile home windows, and the drivers went their separate methods.

Occasions now are completely different, with many individuals nonetheless working at residence due to the pandemic. Researchers have discovered many distant staff are working longer hours and taking fewer breaks. Gray Poupon wine, which was accessible in a package deal deal on-line with a jar of the mustard, could also be a solution to attempt to encourage some extra rest. The wine and mustard packages shortly offered out, that means the reply as to whether shoppers really need this sort of a beverage is clearly “however in fact.”

— Megan Poinski

Courtesy of Normal Mills


Takis Fuego provides its spicy warmth to Outdated El Paso taco shells

Takis Fuego rolled tortilla chips set U.S. client demand for tremendous spicy snacks on fireplace when the Mexican model debuted in North America in 2006. Now proprietor Barcel USA is lending Takis Fuego’s signature scorching chili pepper and lime seasoning to Outdated El Paso’s Stand ‘n Stuff taco shells. 

The brand new shells, a collaboration between Barcel, Outdated El Paso and Walmart, can be found solely on the low cost chain’s shops nationwide and on its web site by way of early 2022. 

“The Outdated El Paso Takis Fuego Sizzling Chili Pepper and Lime-Flavored Stand ‘N Stuff Taco Shells aren’t solely impressed by the depth of our iconic rolled tortilla chip past the snack bag, they permit our shoppers to construct their very own Takis Fuego creation in taco type with the comfort of the Outdated El Paso Stand ‘N Stuff Taco Shells,” stated Sandra Peregrina, Barcel USA’s advertising and marketing director for salty snacks, in an announcement. 

Normal Mills’ Outdated El Paso first launched its Stand ‘N Stuff line of taco shells in 2004. The shells’ flat backside is designed to maintain taco fillings from spilling out on the plate. The model has experimented with flavors for the shells with blended success. It first launched a baked taste salsa and nacho selection in 2006, however quietly discontinued them as a consequence of lack of client curiosity, Bloomberg reported. In 2014, Outdated El Paso tried once more with its flavor-sprayed Daring Nacho Cheese selection, impressed by the huge success of Frito-Lay’s Doritos Loco taco shells at Taco Bell. It has since additionally launched a Daring Spicy Cheddar taste.

Takis Fuego might show to be complementary to the present varieties, lending a distinct slice of spicy taste that has confirmed particularly in style with millennial and Gen Z shoppers. For Barcel, the Outdated El Paso collaboration continues the growth of its Takis model into new product areas. In Could, it launched 4 new types of the spicy tortilla snack, with plans so as to add popcorn and chips to its lineup.   

— Samantha Oller   

Permission granted by Conagra Manufacturers


Bigs seasons its sunflower seeds with some Pizza! Pizza! 

Bigs Sunflower Seeds is partnering with Little Caesars to carry its ExtraMostBestest Pepperoni Pizza to in-shell sunflower seeds. 

The Conagra snack providing is not any stranger to partnering with in style manufacturers akin to Taco Bell and its personal Vlasic pickles line as a means so as to add a brand new taste to Bigs. The newest product with the Pizza! Pizza! maker reportedly emulates the meaty, tacky, saucy deliciousness present in a slice of the corporate’s pies.

“We have actually made a mark on the class with huge, daring licensed flavors,” stated Spencer Fivelson, vice chairman and basic supervisor of Conagra’s snacks division. “We might simply innovate in some instances with out a accomplice however we consider what is the fairness that is going to carry essentially the most pleasure to that providing and broaden the aperture as a lot as attainable.”

Fivelson stated there may be “a niche within the market for a extremely nice tasting pizza-flavored salty snack.” By partnering with nationally recognized Little Caesars, Conagra is ready to acquire instantaneous recognition and create further buzz, whereas bringing a brand new taste selection to the class, he stated.

For manufacturers like Bigs, the best-selling flavored sunflower seed in line with Conagra, the addition of a brand new taste helps maintain a model contemporary whereas drawing consideration to its different choices. 

Twinkie, for instance, has moved past its creme-filled vanilla cake with varieties together with pumpkin spice, cotton sweet and chocolate cake with peanut butter. Mondelēz’s Oreo is known for rolling out new and attention-grabbing flavors lately starting from Jelly Donut, Watermelon and Birthday Cake. Whereas Normal Mills options greater than 20 completely different kinds of Cheerios accessible on its web site, together with the unique, chocolate strawberry, toasted coconut and maple.

— Christopher Doering

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