Leftovers: Hostess launches Crispy Minis; Twisted Tea will get slightly saucy

Leftovers is our take a look at a couple of of the product concepts popping up all over the place. Some are intriguing, some sound superb and a few are the sorts of concepts we might by no means dream of. We won’t write about all the pieces that we get pitched, so listed below are some leftovers pulled from our inboxes. 

Crunch time for Hostess

For generations, Hostess has been often called a maker of candy snack truffles which can be filled with flavors, coating and fillings. However with its new Crispy Minis launch, Hostess is transferring into one other area: Crunchy.

Crispy Minis are small wafer cookies that layer flavors of creme between crispy cookies. They arrive in two varieties: Cookies & Creme, which is made with actual cocoa, and Strawberries & Creme, made with actual fruit. Hostess touts not solely the indulgent flavors of its new snacks, however their candy odor, preserved by its resealable packaging.

This snack seems like a mash up between certainly one of Hostess’ trademark cream-filled pastries and a primary wafer cookie, and for good cause. In any case, Hostess acquired Voortman, well-known for its layered wafer cookies, in 2020. It was possible solely a matter of time earlier than the manufacturers collaborated to provide their choices an added bonus.

Each Hostess’ candy baked items and Voortman-branded merchandise have carried out properly on their very own, in keeping with Hostess’ earnings studies. In the latest quarter, Hostess Manufacturers noticed a 9% gross sales enhance5% coming from its candy baked good merchandise and 4% coming from the Voortman merchandise.

Revolutionary cookies have seen gross sales rise. In keeping with IRI figures reported by Snack Meals & Wholesale Bakery for the 52 weeks main as much as April 19, 2020, cookie gross sales had been up 5.1% in comparison with the 12 months prior, for complete annual gross sales of $9.3 billion.

Because the pandemic subsides and customers begin returning to extra regular lives, they nonetheless wish to eat cookies, IRI informed Baking Enterprise in April. Cookie makers want to have the ability to ship for various snacking events. With a resealable pouch and chew dimension indulgent style, Crispy Minis are a simple on-the-go snack.

Crispy Minis are also consistent with Hostess’ different new merchandise this 12 months: transportable variations of decadent treats. Earlier this 12 months, the corporate launched new strains of breakfast sweets, together with dippable Muff’n Stix, nut-topped cinnamon rolls Pecan Spins and miniatures of the distinctively formed espresso truffles Child Bundts.

— Megan Poinski


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Courtesy of Boston Beer


Twisted Tea will get slightly saucy

As customers look to chill down this summer season with a glass of iced tea, Boston Beer is providing a refreshing tackle the favored beverage.

Boston Beer’s arduous iced tea model Twisted Tea is popping to Mighty Quinn’s, a BBQ joint in New York Metropolis, to serve up the first-ever Twisted Tea-infused Mighty Quinn’s BBQ Sauce. The condiment, described as strong, savory and candy, guarantees to “dial summer season meals up a notch.”

“Whether or not they’re utilizing Twisted Tea in a marinade or sipping whereas working the grill, we all know Twisted Tea and BBQ go hand-in-hand,” Erica Taylor, Twisted Teas model director, stated in an e-mail. “So, with summertime right here and yard barbeques again this 12 months, we mashed up two of our drinker’s favorites.”

The partnership isn’t the primary for a Boston Beer model. Final summer season, the corporate launched a line of boozy sorbets and ice lotions made with Actually’s spiked lemonade flavors.

Boston Beer has benefited from gross sales of its alcohol-infused drinks, reminiscent of Actually Exhausting Seltzer, Indignant Orchard Exhausting Cider and Twisted Tea. However the motion into merchandise like a sauce or sorbet affords a approach for the alcohol firm to increase its title into different classes. 

The extensions additionally supply a pure pairing of two merchandise. Within the case of Twisted Tea, the patron might take pleasure in a cool alcoholic beverage whereas coating their burger or ribs with Twisted Tea-infused Mighty Quinn’s BBQ Sauce. 

Twisted Tea just isn’t the primary alcoholic model to get into BBQ sauce. 

Budweiser has offered its personal self-branded sauce since 2016. Jack Daniels and Jim Beam even have developed liquor-infused barbecue sauces. And Rufus Teague, a maker of craft BBQ sauces and rubs, not too long ago partnered with Boulevard Brewing in Kansas Metropolis.

BBQ sauce is likely one of the hottest condiments. In keeping with knowledge from Statista revealed in November, an estimated 210.7 million individuals consumed BBQ sauce over the past 30 days. 

Nonetheless, the condiment has struggled in recent times amid competitors from substitutes reminiscent of sizzling sauce and different ethnic spices. IBISWorld estimated BBQ sauce business income has fallen 2.7% yearly throughout the previous 5 years to $1.8 billion. Distinctive pairings just like the Twisted Tea providing would possibly give the class the jolt it must catch fireplace as soon as once more.

— Christopher Doering


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Courtesy of Soonish


Soonish faucets into better-for-you beer

With substances that embrace banana, millet, sorghum and honey, it’s simple to confuse Soonish with a healthful baked good. In actuality, the “pure beer” goals to be a greater different to the gluten-free beers at the moment obtainable.

Containing 4.2% ABV and 110 energy in every 12-ounce can, Soonish is also low-sugar, naturally gluten-free, non-GMO and accommodates no added preservatives or flavors, in keeping with the corporate. It’s being offered in six-packs in Soonish’s residence base of Los Angeles at space retailers, eating places, bars and pure grocers.

Founders Chip Welsh and Greg Maiatico created Soonish after coping with digestive points from consuming gluten-based beer, in keeping with a press launch. With the assistance of Jon Carpenter, the top brewmaster, they developed Soonish to incorporate their favourite options of various drinks — the distinctive style of cider and kombucha, the lightness of arduous seltzer, and the beerness of beer. 

“In crafting Soonish we sought out an grownup beverage that contained the lighter advantages of ‘pure’, whereas remaining ‘beer-like,’ ” Maiatico and Welsh stated in an announcement.

The gluten-free beer area is swirling with brews constituted of millet, buckwheat, rice or corn, though technological developments have reopened the door to feedstocks like wheat and barley. Dozens of craft breweries have launched gluten-free and -reduced variations of all the pieces from ales to witbiers to IPAs. Most of the merchandise additionally had been impressed by their brewers’ struggles with gluten sensitivity a situation shared by 18 million People and the disappointing number of digestion-friendly, flavorful beers. 

Large breweries even have performed within the area. In 2006, Anheuser-Busch launched what it stated was the primary nationally obtainable sorghum beer, Redbridge.

About 5 years in the past, MillerCoors launched Coors Peak Copper and Golden lagers, constituted of brown rice, though it has since been discontinued. Soonish is obtainable as a lighter, easier, extra healthful different. And with the identical quantity of energy as a 12-ounce can of Bud Mild and barely much less alcohol content material, it seems to be simple on the abdomen in additional methods than one. 

— Samantha Oller  

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