Leftovers is our have a look at a couple of of the product concepts popping up in all places. Some are intriguing, some sound wonderful and a few are the sorts of concepts we’d by no means dream of. We won’t write about the whole lot that we get pitched, so listed below are some leftovers pulled from our inboxes.
Jet-Puffed offers s’extra snacking choices
When consuming marshmallows leaves customers wanting extra, new upscale choices from Jet-Puffed goal to provide them the candy indulgence they want.
The revamp of Kraft Heinz’s marshmallow model transforms the white air puffed cylinders from an ingredient in s’mores, scorching cocoa and cereal bars right into a flavorful snack. Jet-Puffed’s new Bites line options the model’s basic marshmallow coated with sweet and edible decor, giving them a extra decadent look.
Jet-Puffed Bites, that are in stand-up resealable pouches, are available three flavors. For individuals who love the basic marshmallow campfire deal with, there’s S’mores: vanilla-flavored marshmallows coated with milk chocolate and topped with graham cracker crumbs. Birthday Cake options vanilla cake-flavored marshmallows in a white chocolate coating and topped with rainbow sprinkles. Rounding out the choices is Coconut: marshmallows flavored just like the tropical tree fruit, coated in darkish chocolate and topped with toasted coconut.
For these simply searching for a marshmallow snack, Jet-Puffed can also be utilizing the resealable pouch for packaging the model’s common and miniature varieties, in addition to a strawberry-flavored snacking marshmallow.
Whereas Jet-Puffed is a pacesetter in extruded marshmallows — a course of it is used to make the smooth candy because the Nineteen Fifties, and which impressed the model’s identify — it’s late to the sport with regards to making them extra snackable. Smashmallow, a premium snacking marshmallow model in an array of flavors, hit cabinets in 2016. The corporate, which now additionally gives gummy sweet and crispy cereal bars, has seen success in its first 5 years. Smashmallow’s basic supervisor informed The North Bay Enterprise Journal final month that the model has seen 30% to 60% development at retailers.
However a profitable challenger model does not essentially bode poorly for Kraft Heinz’s launch. Smashmallow reveals that there’s a extensive viewers for extra indulgent marshmallows. As a part of one of many largest meals firms in the USA, Jet-Puffed has a large attain by way of distribution and advertising. It additionally has model momentum and recognition. Whereas some analysts credit score Jet-Puffed’s preliminary success to its space-travel-inspired product identify, the brand new launch may deliver its marshmallows into what customers need in 2021: a decadent and indulgent snack from a well-recognized model.
— Megan Poinski
S.Pellegrino will get its morning jolt
S.Pellegrino has carved out an enviable area of interest in premium glowing pure mineral water. Now, the Nestlé-owned model is hoping its success will percolate into snack time with the launch of coffee-inspired S.Pellegrino Essenza.
The calmly caffeinated providing, which the corporate mentioned is impressed by Italian espresso bars, is geared towards customers searching for a style of their morning brew throughout their mid-morning or afternoon snack breaks. Every S.Pellegrino Essenza has zero energy and sweeteners together with 30 milligrams of caffeine — about one-third of the quantity in a mean cup of espresso.
The newest extension of S.Pellegrino Essenza was impressed by the recognition of the model’s contemporary Mediterranean fruit flavors launched in 2019. The brand new line consists of three taste combos: Unique Vanilla and Espresso flavors, Scrumptious Cocoa and Espresso flavors, and Easy Caramel and Espresso flavors.
Espresso and caffeinated choices are more and more widespread amongst beverage firms as individuals search for extra purposeful attributes. With customers spending extra time at dwelling, they’re searching for different methods to get their morning jolt. In line with a examine from the Worldwide Meals Info Council, 28% of respondents reported ingesting extra caffeinated drinks in 2020.
Coca-Cola and PepsiCo, for instance, have every rolled out merchandise that mix their signature soda with espresso. PepsiCo additionally launched a line of power drinks known as Mtn Dew Rise Vitality that has 180 mg of caffeine — almost twice the quantity of a cup of espresso — together with nutritional vitamins A and C, antioxidants and fruit juice. And beer large Molson Coors is distributing La Colombe Espresso Roasters’ ready-to-drink espresso merchandise into drug and comfort channels this yr.
S.Pellegrino just isn’t the primary model to introduce caffeine-infused glowing water. Limitless Espresso & Tea, now owned by Keurig Dr Pepper, launched its personal providing three years in the past. And Coca-Cola’s glowing water model Aha has two flavors with 30 mg of added caffeine. However Nestlé’s S.Pellegrino premium notion and the success of earlier Essenza choices ought to give the Switzerland firm a jolt on this widespread beverage section.
— Christopher Doering
Chloe’s rides the oat milk wave with new pop varieties
Higher-for-you frozen deal with model Chloe’s is increasing its Oatmilk Pop line with three new flavors: Brownie Batter, Chocolate Peanut Butter and Cookies & Cream. The dairy-free, plant-based, non-GMO, gluten-free and kosher varieties be a part of the unique flavors Salted Caramel, Mint Chip and Raspberry Chip, which debuted final March as the primary oat milk pops to hit the market, in response to the corporate. The product is out there at choose retailers and on-line.
Oat milk has shortly risen within the dairy different area, with 170% gross sales development over the 52 weeks ending Feb. 20, 2021, in response to Nielsen figures shared by Chloe’s. (Almond milk nonetheless holds the highest spot in gross sales amongst plant-based milks.) Shoppers are drawn to oat milk on account of its style and similarity to dairy milk.
“The higher-for-you, plant-based ingredient profiles of our new Oatmilk Pops show that it is attainable to make a decadent frozen deal with whereas nonetheless being conscious of components and being environmentally accountable — qualities which are significant to us and our clients,” Chloe Epstein, co-founder and president of Chloe’s, mentioned in a press release.
Based in 2010, the model gives frozen treats with out additional components. Together with Oatmilk Pops, Chloe’s has Fruit Pops and Dipped Pops, all of that are gluten-free, plant-based and GMO-free. Extra just lately, it debuted the No Sugar Added Strawberry Pop, a frozen mix of strawberries and monk fruit with allulose as a sweetener.
The newest new merchandise comply with Chloe’s participation in Chobani’s second Meals Incubator class, alongside six different manufacturers in 2017. The incubator helped present Chloe’s with extra assets to go up in opposition to extra established firms. Chobani itself has since branched out into oat milk merchandise, together with yogurt and milk.
Chloe’s just isn’t the one dairy-free different within the frozen meals aisle. Lately, Oatly has debuted a whole oat milk-based ice cream line. Breyer’s, Ben & Jerry’s and Häagen-Dazs even have dairy-free varieties accessible.
Including extra Oatmilk Pop varieties to its line-up could possibly be useful for Chloe’s as frozen dessert gross sales have been rising because the COVID-19 pandemic stored clients at dwelling. Together with the frozen meals enhance, customers are indulging in the course of the pandemic extra as nicely.
— Barbara Smith