Leftovers: Nestlé’s Lean Delicacies will get a low-carb makeover; Mtn Dew Spark makes a return

Leftovers is our take a look at a couple of of the product concepts popping up all over the place. Some are intriguing, some sound superb and a few are the sorts of concepts we might by no means dream of. We will not write about all the pieces that we get pitched, so listed here are some leftovers pulled from our inboxes.

Lean Delicacies updates consolation classics for contemporary diets

Even those that are attempting to eat wholesome crave the comforts of meals staples reminiscent of pasta and mashed potatoes. That’s the angle Nestlé’s Lean Delicacies is taking with its new Cauli’ Bowls line and Excessive Protein Bowl varieties.

For shoppers watching their carbs, Lean Delicacies Cauli’ Bowls include pasta made with cauliflower for one-third fewer web carbs than recipes made with the model’s conventional pasta, in line with a press launch. Varieties embrace fettuccine with meat sauce, mac and cheese, garlic parmesan alfredo with broccoli and creamy tomato vodka pasta. The meals include wherever from 10 to 13 grams of protein, 9 to 10 grams of fiber and 400 energy or much less per serving. 

Nestlé has performed with pasta substances in its frozen meals prior to now to raise or edit a specific dietary high quality. In April, it debuted two varieties that includes Banza chickpea pasta for its Life Delicacies line, and the corporate has added substances reminiscent of cauliflower rice and spiralized zucchini to serve weight loss plan traits reminiscent of excessive protein, gluten free and low carb.

For shoppers in the hunt for high-protein meal choices, Lean Delicacies has added two varieties to its Excessive Protein line, with oven-fried hen because the star ingredient. The chicken hen is blasted with superheated air to create a crispy and juicy “air fried style,” the corporate stated. One selection pairs the hen with mashed potatoes, gravy and candy corn for 14 grams of protein, and one other with macaroni in a tacky buffalo-style sauce at 22 grams. 

These newest flavors mirror the thousands and thousands of {dollars} that Nestlé is investing in frozen this yr, as shoppers search out handy meal choices all through the pandemic. In July, the corporate introduced it could make investments $100 million to develop operations at its frozen meals manufacturing facility in South Carolina to provide extra of the meals.

It takes cash to make cash, and for Nestlé, the early outcomes are promising. In its most up-to-date earnings name, CFO François Roger famous Nestlé’s frozen meals enterprise noticed excessive single-digit development within the fourth quarter of 2020, led by its Stouffer’s, DiGiorno and Sizzling Pockets manufacturers. 

— Samantha Oller


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Courtesy of PepsiCo


Mtn Dew lights a spark with the return of limited-edition taste

PepsiCo’s Mtn Dew is reviving a success taste by standard demand, with an opportunity for shoppers to win prizes and present their model loyalty.

The beverage big is bringing again Mtn Dew Spark, a pink-colored selection with a raspberry lemonade taste, to Speedway comfort shops. The limited-edition taste offered out inside weeks final yr upon its debut on the retail chain, which was acquired by 7-Eleven final yr for $21 billion.

The racing-themed return of Mtn Dew Spark coincides with new tiers within the model’s Dew Nation rewards program, the place shoppers scan their sodas and win a wide range of prizes as soon as they obtain sufficient factors. Among the prizes teased with Mtn Dew Spark embrace tickets to racing occasions, Speedway present playing cards, and Mtn Dew merchandise.

Comfort shops have confirmed a preferred platform for the launch of limited-time-only drinks. In 2014, 7-Eleven distributed a fan favorite, Mtn Dew Solar Flare, which had a tropical punch style, as a fountain drink unique. In summer season 2020, one other fountain unique got here with Mtn Dew Atomic Blue at Sheetz and Kum & Go comfort shops. Pineapple-flavored Mtn Dew Maui Burst was initially a limited-time providing at low cost chain Greenback Common in 2019, however in 2020 grew to become a everlasting fixture on cabinets of the low cost retailer as a result of shopper demand.

Together with soda, vitality drink manufacturers have additionally seen the worth in retailer-exclusive flavors. This March, Circle Okay comfort shops within the U.S. and Canada launched a limited-edition sugar-free Coconut taste of Purple Bull. Coca-Cola’s Monster Power launched its standard Mango Loco taste initially as a 7-Eleven unique in 2017, however it’s now broadly accessible. Given its reputation as a limited-time providing, Mtn Dew Spark might gentle up cabinets sufficient this yr to earn its spot as a everlasting taste.

— Chris Casey


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Courtesy of Kellogg


Eggo would not leggo of its feelings

The road “You put on your feelings in your sleeve” is well-known, however Kellogg is hoping shoppers will quickly need to do the identical with their waffles.

The cereal and snack big has launched new Eggoji waffles which might be embedded with playful animated faces. The favored breakfast providing beneath Kellogg’s Eggo model has six potential emojis, together with the long-lasting smile, coronary heart eyes, and tear-jerking laughter.

“We have made our traditional Eggo waffles much more thrilling for households within the mornings,” stated Joe Beauprez, Eggo’s advertising director. “What higher approach for folks to create small wins for his or her youngsters than by serving them — fairly actually — smiles on a plate?”

With extra individuals at house, a much less hectic tempo has boosted demand for breakfast — a shift meals producers are assured will stick round after the pandemic. CPGs of all sizes have moved aggressively to spend money on innovating their breakfast staples to draw buyers and maintain them as soon as they return to high school or the workplace.

The usage of emojis is especially efficient in drawing the eye of youngsters and younger adults who frequently use them when speaking with their associates. By hooking youthful shoppers now, it might function a technique to maintain them within the Eggo model as they grow old. 

Kellogg shouldn’t be the primary firm to include digital emojis into their product. In 2019, Hershey added emojis to its unique milk chocolate bars and their packaging. It was the primary change to the look of Hershey’s signature sweet in its 125-year historical past.

On the time, Hershey’s cited analysis that stated 87% of youngsters believed the emoji sweets can be a very good product to share with others. Kellogg is little doubt hoping youngsters at house will love the guts eyes or crying laughter emojis a lot they are going to speak about them with their associates, who will need them too.

— Christopher Doering   

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