Leftovers: New Reese’s cups double down on peanut butter; Comply with Your Coronary heart boldly enters baking

Leftovers is our take a look at a couple of of the product concepts popping up in every single place. Some are intriguing, some sound superb and a few are the sorts of concepts we’d by no means dream of. We won’t write about the whole lot that we get pitched, so listed here are some leftovers pulled from our inboxes.

Reese’s doubles down on peanut butter with new cups

As customers celebrated Nationwide Peanut Butter Lovers Day on March 1, confectionery large Hershey introduced it was giving followers of the beloved unfold one other solution to indulge.

For the primary time in its greater than 90-year historical past, Hershey’s Reese’s model is eradicating the chocolate coating and releasing a brand new model of the enduring Peanut Butter Cups completely constructed from the protein-rich unfold. Reese’s produced restricted version Peanut Butter Lovers Cups in 2019 and 2020 that also included the customary chocolate on the underside, however an additional layer of peanut butter on high. 

“Whereas launching a Reese’s Cup with completely no chocolate may come as a shock, we’re giving the truest peanut butter followers one thing to go wild about,” Margo McIlvaine, Reese’s model supervisor, stated in a press release. “You possibly can nonetheless benefit from the basic plus get extra peanut butter taste with a brand new choice that is each peanut butter lover’s dream!”

The brand new cups can be accessible at retailers nationwide starting subsequent month for a restricted time. 

Peanut butter is consumed by round 297 million Individuals, in keeping with Statista. In 2019, peanut butter greenback gross sales within the U.S. totaled about $2.3 billion. 

Reese’s is without doubt one of the hottest confectionery manufacturers within the U.S., with gross sales topping $2 billion.

As a part of a broader wave of innovation throughout its sweets portfolio, Hershey has rolled out new choices throughout the Reese’s model, together with variations that imbed Reese’s Items or pretzels, in addition to an natural model. In 2019, Hershey parlayed the recognition of the Reese’s model when it rebranded its Take5 bar as Reese’s Take5.

— Christopher Doering

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Courtesy of Comply with Your Coronary heart


Comply with Your Coronary heart Rocket Truffles blast into baking 

As a vegan meals pioneer, Comply with Your Coronary heart has a historical past of boldly going the place no plant-based model had gone earlier than.

The Vegenaise maker is constant that custom with a brand new providing: Rocket Truffles bottled pancake batter. Appropriate for pancakes or waffles, the batter is premixed and refrigerated, able to be squeezed onto a griddle or waffle iron. And, like all merchandise beneath the Comply with Your Coronary heart model, the batter is vegan — nevertheless it’s additionally gluten and soy free, in addition to Non GMO Mission verified. As an alternative of wheat flour, this batter is constructed from a mixture of corn, white rice and millet flours.

The product was developed in partnership with Spork Meals, the West Hollywood, California, vegan cooking enterprise that develops recipes for Comply with Your Coronary heart. Spork’s homeowners, sisters Heather Bell and Jenny Engel, stated at a media occasion that one in all their high targets as working mothers is to get their youngsters to eat a wholesome breakfast on daily basis. After getting the thought for this bottled pancake batter, they requested Comply with Your Coronary heart if they may assist develop it. 

After 5 years of R&D, the product is prepared for retail. It is going to be accessible on retailer cabinets quickly. Comply with Your Coronary heart co-founder Bob Goldberg stated on the media occasion that the batter is used to make the waffles on the iconic Los Angeles Comply with Your Coronary heart vegan cafe, the place the model bought its begin 51 years in the past.

Whereas Comply with Your Coronary heart is well-known for its Vegenaise, plant-based cheeses, plant-based dressings and VeganEgg, baking mixes is a totally new class for the corporate. However whereas the baking aisle is crowded with newer manufacturers of better-for-you pancake mixes — and there’s even a just-add-water pancake combine bottle from Basic Mills’ Betty Crocker and Bisquick manufacturers — there aren’t any related premixed pancake batters in the marketplace.

Though it is taken 5 years to develop Rocket Truffles, now could be the suitable time for a brand new launch within the breakfast class. Keep-at-home orders related to the coronavirus pandemic have made the primary meal of the day extra common, since customers have extra time to spend at dwelling. In line with GlobalData, dwelling consumption of pancakes was estimated to have grown 25% final 12 months.

The Rocket Truffles launch comes concurrently another huge information from Comply with Your Coronary heart. Final month, French dairy and plant-based large Danone introduced it was buying the corporate. And since the model had its golden anniversary final 12 months, it’s rolling out rebranded merchandise — full with cartoons of Goldberg and his fellow Comply with Your Coronary heart founders Michael Besançon, Paul Lewin and Spencer Windbiel as they appeared in 1970 on the again. On the Rocket Truffles bottle, the quartet is carrying house helmets for a very out-of-this-world look.

— Megan Poinski


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Courtesy of Wells Enterprises


Halo High offers frozen fruit bars a sugar examine

First it got here to reformulate ice cream right into a better-for-you deal with. Now Wells Enterprises’ Halo High model is making a leap into a brand new section and whacking away at its calorie and sugar rely with its new Fruit Pops.

Made with actual fruit and fruit juice, Halo High’s Fruit Pops are supplied in 5 flavors: Strawberry, Coconut, Lime, Mango and Pineapple. Lime has the lightest profile, with 35 energy and 5 grams of sugar per pop. Coconut has the heaviest at 90 energy and 9 grams of sugar per serving. 

All include a minimum of half the sugar of main fruit bars, with the lightest checking in at 65% much less sugar, in keeping with Halo High. The frozen treats are sweetened with a mixture of fruit juice, sugar and stevia. 

“At our core, Halo High is right here so followers can really feel empowered to decide on a deal with that makes them really feel good,” Chelsea Parker, senior advertising supervisor for Halo High, stated in a press launch. “We knew dessert lovers had been craving extra frozen fruit choices, with out the sugar overload, and these handy new Fruit Pops do exactly that, in all 5 juicy, scrumptious flavors.”

The Fruit Pops are offered in packing containers of six at grocery shops nationwide, with a advised retail value of $4.79. 

Based in 2011, Halo High is greatest identified for its low-calorie ice cream, which affords fewer energy and extra protein per serving. However ever since its September 2019 acquisition by privately held Wells Enterprises — proprietor of the Blue Bunny ice cream model — it has revamped its product lineup. In January 2020, it debuted keto diet-friendly, low-carb ice cream. In Could, it upsized its Halo High Pops. And in August, the frozen deal with firm reformulated its vegan varieties to be softer and creamier with fava beans, a comparatively new plant-based protein within the frozen dessert house.   

Fruit-based freezer pops, a wholly new section for Halo High, proceed that revamp journey. Competitors there consists of The Jel Sert Firm, which affords 100% fruit juice Otter Pops; J&J Snack Meals’ Complete Fruit natural juice pops, and Nestlé’s non-GMO, natural Outshine fruit pops.   

With three in 5 customers desirous about reducing again on sugar, in keeping with an Innova Market Insights survey, tackling the sweetener is an effective hook to distinguish Halo Pop’s Fruit Pops within the freezer aisle. And whereas energy and protein content material get play on Halo High’s ice cream treats, Fruit Pops’ packaging focuses on the sugar content material. Whatever the metric, the model is aiming to present customers a handy solution to hold monitor of their indulgences whereas nonetheless having fun with their dessert.

— Samantha Oller

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