Leftovers is our have a look at a couple of of the product concepts popping up all over the place. Some are intriguing, some sound superb and a few are the sorts of concepts we might by no means dream of. We won’t write about every part that we get pitched, so listed below are some leftovers pulled from our inboxes.
Drink a Peep-si and hop into spring
As soon as upon a time, Peeps had been colourful sugary marshmallow treats present in Easter baskets.
Now, Peeps are cereal, espresso creamer and soda. Sure, soda. Pepsi’s latest restricted taste, unveiled this week, is Pepsi x Peeps. In accordance with PepsiCo, the latest iteration of the gentle drink combines the style of Pepsi with the flavour of Peeps.
“To rejoice the beginning of springtime, Pepsi collaborated with PEEPS to develop a restricted batch of its first-ever marshmallow cola,” Todd Kaplan, vp of promoting for Pepsi, mentioned in a written assertion.
Pepsi x Peeps is available in 7.5-ounce mini cans, and is packaged in a small yellow field, similar to traditional Peeps treats. The product is a limited-time taste not offered in shops. It is going to be awarded as prizes in a social media contest showcasing images of individuals having socially distant springtime enjoyable.
That is the second new taste Pepsi has introduced in two weeks. Final week, it unveiled Pepsi Mango, its first everlasting new taste in 5 years. That new selection, combining the style of the cola with the tropical fruit, simply hit retailer cabinets this week. Since November, Pepsi has additionally made two different restricted flavors not offered in shops: Apple Pie and Cocoa Cola. That’s a whole lot of small-batch innovation in a brief period of time.
It looks as if PepsiCo is following the technique finest adopted by Mondelez’s Oreo, which has created dozens of various flavors of its traditional sandwich cookie. New flavors each drive not solely gross sales, however social media engagement. With its pastel packaging and a advertising and marketing marketing campaign that includes Peeps diorama variations of traditional Pepsi commercials, this newest creation is made for sharing on social media. Whereas Pepsi’s gentle drink gross sales have held regular within the final 12 months, the brand new flavors give customers one thing to get enthusiastic about — and perhaps now questioning what can be subsequent.
— Megan Poinski
Magnum turns up the warmth on premium with truffle bars
A brand new providing from ice cream large Unilever may very well be taking Magnum’s premium notion to an entire new degree.
Magnum is introducing chocolate truffle bars in three flavors — Mini Darkish Chocolate Truffle, Mini Berry Truffle, and Double Chocolate Vanilla Truffle — impressed by the decadence of widespread candy.
Since coming to the U.S. in 2011, Magnum has expanded into 28 flavors throughout bars, tubs and smaller minis. Magnum was the primary main CPG firm to launch an ice cream deal with with a bar coating constituted of Ruby chocolate — described because the fourth sort of chocolate after its discovery from a definite cacao bean.
Magnum is the world’s best-selling ice cream model, and one of many core pillars for Unilever’s ice cream choices, based on Adbrands. The publication, citing Euromonitor, estimated world gross sales of Magnum at $3.8 billion in 2020, with volumes of greater than 1 billion items.
In the course of the first half of 2020, Unilever advised analysts that Magnum and Ben & Jerry’s model ice lotions “continued to develop strongly” through the pandemic.
Magnum’s push into truffles comes as premium ice cream stays one of many quickest rising segments of the novelty house.
The Worldwide Dairy Meals Affiliation estimated two-fifths of ice cream makers are seeing a rise in demand for premium strains in comparison with 17% in gelato and 15% for sorbet. Demand for low-fat or non-fat ice cream ranked the bottom at simply 4%, the commerce group mentioned.
— Christopher Doering
Tostitos’ newest taste climbs the Scoville scale
Tostitos is lastly taking the trace with the discharge of its new chip: Habanero. Whereas within the final 12 months, PepsiCo’s Frito-Lay model launched two new flavors, Trace of Spicy Queso and Trace of Guacamole — this time round, the chips are seasoned with a pepper thought of one of many spiciest on the Scoville scale, which measures chili pepper warmth.
However can customers take the warmth? In accordance with a 2019 Kalsec survey, they’re asking for it. Fifty-percent of respondents reported they had been consuming meals hotter than they had been the 12 months prior. These numbers are doubled in comparison with 2017.
The tortilla chip model is one in every of many meals makers who’ve leveraged the rising curiosity in spicy choices. Early final 12 months, Jelly Stomach got here out with 5 new flavors of its widespread sweet, together with Sriracha, habanero, jalapeno, cayenne and Carolina Reaper. By November, PepsiCo’s Mtn Dew launched a limited-edition sizzling sauce utilizing habanero peppers, and simply final month, Ruffles, additionally owned by Frito-Lay, debuted its Flamin’ Sizzling BBQ.
The Flamin’ Sizzling style, particularly, has surged in recognition. Whereas it was first seen in Cheetos within the early Nineties, it has just lately discovered its manner into baggage of different Frito-Lay manufacturers together with Doritos, Munchies, Lay’s potato chips and Funyuns. On-line comfort retailer GoPuff’s 2020 State of the Shelf report named Flamin’ Sizzling Cheetos as America’s favourite snack in 2019, based on its gross sales information of two,500 merchandise.
Creating munchies with some added warmth may very well be notably strategic as extra customers are “extraordinarily probably” to attempt a brand new spicy snack than a dip, beverage or dessert that pack a punch, Kalsec studies.
— Thai Phi Le