Leftovers is our take a look at a couple of of the product concepts popping up in all places. Some are intriguing, some sound superb and a few are the sorts of concepts we’d by no means dream of. We will not write about every little thing that we get pitched, so listed below are some leftovers pulled from our inboxes.
Particular Ok dips into chocolate
Kellogg is including to its roster of cereal.
On Thursday, the cereal large introduced Particular Ok Dipped Chocolatey Almond, a twist on the well-known Particular Ok cereal. Every field incorporates multigrain flakes dipped in a chocolatey shell, cocoa-dusted flakes and sliced almonds. The product can be stocked in shops beginning this month at $3.99 for a 13.1-ounce field.
Particular Ok is not the one model to return out with a chocolate cereal lately. In 2020, Kellogg’s Kashi launched a chocolate-flavored providing for its Tremendous Loops cereal for youths. That very same 12 months, Hershey collaborated with Basic Mills to launch 5 new cereals, certainly one of which was designed to look and style like a Hershey’s Kiss. Basic Mills’ Cheerios additionally branched out with a Chocolate Strawberry selection. The addition of chocolate comes as customers crave extra indulgent cereals, and as chocolate gross sales in the course of the pandemic proceed to rise.
Cereal has been an enormous hit in the course of the pandemic as each a breakfast meals and a snack. The possibility to succeed in customers in all dayparts is a method it seems Kellogg can also be aiming for. In a press launch assertion, Cindy Huntington, model director at Kellogg Firm, stated, “Should you’re craving a deliciously distinctive, chocolatey expertise, our dipped cereal is the right bowlful, simply loved throughout breakfast or any time of day.”
With customers caught at dwelling, the start-of-the day meal has seen a lift in recognition. At-home consumption of cereal was up 11% on the top of the pandemic, in line with GlobalData. Final 12 months, Kellogg stated its web cereal gross sales in North America have been up 9.4% for the 39 weeks ending Sept. 26. Rivals like Basic Mills and Publish additionally noticed cereal gross sales rise final 12 months.
When it comes to snacking, customers noticed it as a “lifeline” in the course of the pandemic, with 88% doing it the identical quantity or extra, in line with a report from Mondelez Worldwide. To capitalize on this pattern, cereal manufacturers have turned a few of their consideration to extra indulgent choices. Basic Mills debuted 16 cereals that may very well be consumed completely by snacking, and Kellogg has expanded Froot Loops and Frosted Flakes into grab-and-go bars.
— Barbara Smith
Bar maker Quest solutions its candy tooth with sweet
Quest has been among the many largest beneficiaries of the bar pattern with its line of protein-rich choices like birthday cake and cookies and cream. Now, it’s hoping a brand new line of sweet will catch on with customers.
Quest, which was bought by Atkins model proprietor Merely Good Meals in 2019, is launching better-for-you, indulgent treats that permit customers to fulfill their candy tooth with out all of the sugar. The brand new snacks, Quest Gooey Caramel with Peanuts Sweet Bites, Quest Fudgey Brownie with Almonds Sweet Bites and Quest Gooey Caramel with Peanuts Sweet Bar every have one gram of sugar or much less, between 5 and 12 grams of protein and three grams or fewer of web carbs.
“U.S. chocolate consumers are in search of mini-sized chocolate bars and our purpose is to assist them fulfill their cravings with out all of the sugar and carbs, and by no means compromising on style,” Linda Zink, chief advertising officer for the Quest model at Merely Good Meals, stated in a press release. “Now greater than ever, customers are specializing in diet and wellness, however they nonetheless need that particular deal with or pick-me-up snack to get by the day.”
The brand new Quest candies meet plenty of the recent tendencies infiltrating the meals area right this moment. Not solely are they low in sugar and carbs whereas sustaining an elevated degree of protein, however additionally they give customers another choice to choose from after they select to indulge. The providing additionally builds on the better-for-you Quest model, and helps Merely Good Meals broaden the providing past the bar area it’s extensively related to.
Throughout the pandemic, individuals are additionally aiming to eat more healthy with an estimated 75% of customers globally planning to eat and drink more healthy because of the pandemic, in line with 2020 analysis by Beneo, a provider of practical substances. Finally, that might imply manufacturers like Quest, Atkins, Hershey’s One and numerous startups with a number of extra nutritious bars and even candies are poised to learn.
— Christopher Doering
Clio Snacks makes a parfait addition
After a 12 months wherein customers caught at dwelling have been reaching for each indulgent and better-for-you snacks, yogurt bar model Clio innovated with one thing that’s parfait — actually.
Clio, which made a reputation for itself with its refrigerated chocolate-covered Greek yogurt bars, lately rolled out the bar model of a yogurt parfait. The brand new bars are a layer of Greek yogurt on prime of a layer of granola. They arrive in two flavors: Yogurt-Dipped Strawberry Yogurt with Cranberry Almond Granola and Chocolate Dipped Coconut Yogurt with Coconut Almond Granola.
“After we considered what’s subsequent for Clio, parfait felt like a no brainer,” Rachel Moore, Clio Snacks vp of selling, stated at a digital press convention concerning the new bars. “When you concentrate on how customers have consumed yogurt for the final tons of or 1000’s of years, typically customers are taking their bowl of yogurt, their crunchy granola and so they’re combining them collectively. …And so we have been in a position to take that and the modern nature of Clio, and put these collectively, and do a straightforward, handy grab-and-go bar.”
Yogurt cups with mix-ins of fruit, granola, nuts, snacks and even sweet have been promoting for a number of years. The combination-ins have helped yogurt turn into fashionable as a snack at any time of the day within the more moderen previous. And analysts suppose extra inclusions will proceed to make spoonable yogurt extra fashionable, serving to each segments develop. In response to a report cited by Dairy Meals, the inclusions market is set to be price $14.7 billion by 2026, rising at a price of 6.1% yearly.
Clio, which was based in 2015, was born out of the curiosity that founder Sergey Konchakovskiy’s youngsters had about some strained Greek yogurt of their fridge. Final 12 months, the model closed an $8 million funding spherical, with buyers touting the corporate’s positioning between wholesome and indulgent snacks. Moore stated that in the course of the pandemic, the bars’ retail velocities elevated 150%. The model is at the moment in about 10,000 shops in the US, Moore stated.
With the brand new bar, Clio nonetheless has a toe in each indulgent and wholesome consuming, that are prone to proceed to be fashionable classes because the world will get vaccinated for COVID-19 and life slowly returns to regular. However the brand new bars — with extra heft, protein and bulk than their predecessors — deliver one thing new to the desk that can be extra in demand within the post-pandemic interval: a grab-and-go breakfast possibility.
— Megan Poinski