Lily’s Sweets expands into low-sugar gummies

Dive Temporary:

  • Lily’s Sweets has launched its first nonchocolate product, Lily’s Gummies. Out there in Bitter Gummy Worm and Gummy Bear varieties, the stevia-sweetened gummies include lower than a gram of sugar and are gluten free and non GMO, and naturally coloured and flavored.
  • Bitter Gummy Worms can be found in two flavors — lemon-raspberry and apple-peach — whereas the Gummy Bears embrace strawberry, orange, lemon and raspberry flavors. The gummies can be found at Walmart and on Lily’s web site for $2.78 per 1.8-ounce pack.
  • Lily’s, which Hershey introduced it was buying this previous Might, is aiming to use its better-for-you method to the rising gummies area, the place new and acquainted gamers are vying for customers’ consideration.

Dive Perception:

Since its launch at Entire Meals in 2012, Lily’s Sweets has grown its portfolio of low-sugar chocolate model sweet to incorporate bars, peanut butter cups and baking chips. This newest product launch expands its attain to the gummy sweet section, which is the primary progress driver in nonchocolate chewy sweet, and is projected to achieve $40 billion in international gross sales by 2024 with a 5% compound annual progress price, in accordance with Market Analysis Future.

Whereas it won’t be the primary sugar-free gummy sweet available on the market, Lily’s line would profit from the retail and logistical backing of Hershey. And with Lily’s newest launch, Hershey is furthering its attain into the better-for-you confections class. The section has develop into a prime precedence for the sweet and snacks large after CEO Michele Buck took over in 2017. The corporate not too long ago rebranded its sugar-free line to incorporate Zero Sugar Jolly Ranchers, Hershey’s bars and Reese’s Peanut Butter Cups.

Earlier this 12 months, the sweet and snacks large informed Meals Dive that it initiatives that if better-for-you’s share of sweet gross sales rose from its present 6% share to twenty%, it may rise past $4 billion in annual gross sales.

Hershey has additionally invested in Bonumose, a startup creating plant-based substances corresponding to pure sugars, which may additionally assist its progress on this section. In accordance with a current Mintel examine, naturally sweetened, low-sugar snacks corresponding to Lily’s are almost 4 occasions extra worthwhile than artificially sweetened low-sugar snacks.

Lily’s gummies are sweetened with a mixture of stevia, allulose and erythritol. Vegatables and fruits corresponding to apple, blackcurrant, pumpkin, carrot, spirulina, saffron and radish present colour and taste.

The gummy sector Lily’s is getting into has seen a flurry of exercise from established names like Haribo and Trolli, in addition to many startups. Manufacturers like Mars Wrigley’s Starburst, Bazooka’s Ring Pop, and Jelly Stomach have entered the area, reimagining their flagship candies in new gummy types. This 12 months’s Sweets & Snacks Expo additionally noticed a number of new better-for-you gummy choices, together with vegan gummy bear model VegoBear made out of vegatables and fruits, a naturally sweetened gummy bear from Albanese Confectionery Group, and Jealous Sweets’ line of plant-based gummies. 

A couple of startups additionally supply low-sugar gummies, together with Challenge 7 and SmartSweets, that are sweetened by stevia. With Hershey’s backing, Lily’s would have a leg up on this extremely aggressive area.

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