Good Day types advisory council to information on well being, wellness and sustainability

Dive Transient:

  • Animal-free dairy producer Good Day has introduced the eight founding members of its new Sustainability & Well being Advisory Council. They embody former U.S. Secretary of Agriculture Ann M. Veneman and actor and local weather activist Leonardo DiCaprio, together with consultants in vitamin, well being and wellness, meals coverage, sustainability and agriculture.
  • The council will advise Good Day, which creates dairy by means of fermentation, on methods to have the best affect in addressing meals and environmental points and maintain the corporate accountable in how its enterprise operations help these targets.
  • As a part of these efforts, Good Day commissioned a Life Cycle Evaluation (LCA) for its non-animal whey protein. Carried out by a third-party firm, the LCA concluded that the product generates at the least 85% and as much as 97% fewer greenhouse fuel emissions than standard manufacturing strategies.

Dive Perception:

Good Day is additional burnishing its sustainability credentials with these newest efforts, introduced only a few days forward of Earth Day, April 22. 

The corporate first debuted its animal-free dairy protein in 2019 as an ingredient in its personal branded ice cream. Since then, it has partnered with Swedish-style Nick’s Ice Cream on a vegan product that options its whey proteins, which it says are equivalent to dairy protein, offering the identical style, texture and dietary qualities however in a extra sustainable means that avoids manufacturing facility farming and the usage of hormones and antibiotics. Different companions embody Courageous Robotic and Graeter’s, which use its whey protein to make “kinder, greener” ice cream merchandise, and substances big Archer Daniels Midland, which is commercializing its whey proteins. 

Forming for an advisory council and commissioning an LCA lends extra credibility and transparency to Good Day’s sustainability efforts. An LCA sometimes consists of an audit carried out by an unbiased company to find out the carbon footprint of an organization or its merchandise. The transfer has turn into an more and more in style play for corporations that need to present they aren’t merely greenwashing. Different manufacturers which have used LCAs to display their merchandise’ sustainability credentials embody Oatly, Quorn, Past Meat, and White Oak Pastures.

Whereas the LCA addresses transparency, Good Day’s new sustainability council is tasked with holding the corporate accountable. Its membership displays the vary of points that Good Day considers important. Past Veneman and DiCaprio, members embody Okezue Bell, a biotech and AI developer; Katharine Kreis, country director for Peace Corps Eswatini; Dariush Mozaffarian, a professor on the Friedman Faculty of Vitamin Science & Coverage at Tufts College; Danielle Nierenberg, the president of Meals Tank, a suppose tank targeted on meals sustainability; agtech skilled Mary Shelman; and pediatric allergist and immunologist Dr. David Stukus. 

Tapping seasoned trade veterans and celebrities as advisors additionally helps elevate Good Day’s profile — and it follows within the footsteps of different meals startups. Final yr, high-tech greenhouse firm AppHarvest added Martha Stewart and best-selling writer J.D. Vance to its board of administrators, whereas Joaquin Phoenix has been an outspoken advocate for Unattainable Meals’ Unattainable Burger.

Different corporations have additionally seen the deserves of forming advisory councils targeted on sustainability to maintain them accountable. Griffith Meals maintains a World Sustainability Advisory Council. Nestlé launched a Nomination and Sustainability Committee in 2016.

As an substances firm, Good Day has the potential to assist different corporations enhance their sustainability efforts. That is as customers have been laser-focused on the problem even because the pandemic disrupts their every day lives. With Good Day increasing into different product segments and contemplating an IPO, the brand new sustainability council and LCA will solely assist polish its model halo.

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