SweeGen receives GRAS standing for stevia ingredient Reb B

Dive Temporary:

  • SweeGen acquired Typically Acknowledged as Protected (GRAS) standing for its Bestevia Rebaudioside B (Reb B) stevia-based sweetener, in line with a press launch.
  • Bestevia Reb B is present in hint quantities within the stevia plant’s leaves. The corporate makes use of what it calls a proprietary bioconversion know-how to supply its stevia-based sweeteners.
  • The brand new providing comes lower than a 12 months after SweeGen debuted its Reb I clear label stevia ingredient, concentrating on dairy, beverage, diet bar, confectionery, and savory merchandise.

Dive Perception:

Shoppers are working arduous to cut back their sugar consumption, rising demand for low- and no-sugar merchandise. This has despatched producers trying to find sugar options that present the identical taste profile with out compromising different attributes like texture, aftertaste, or product formulation. 

With its quickly increasing stevia-based sugar different portfolio, SweeGen is hoping to fill the necessity for naturally derived sugar substitutes that protect taste, texture, and general composition. The extra choices SweeGen presents, the extra probably product makers will discover a formulation that matches their wants with out compromising client satisfaction. For instance, SweeGen is concentrating on the quickly increasing arduous seltzer area with its Reb I sweetener, which may substitute as much as 3 grams of added sugar per serving.

Stevia has confirmed fashionable amongst many shoppers as a result of it presents a naturally derived choice to synthetic sweeteners and likewise has some reported well being advantages, reminiscent of decreasing blood strain. In 2018, the variety of new international product launches containing stevia jumped 31% over the prior 12 months, in line with Mintel’s International New Merchandise Database. Producers are additionally choosing pure sugar substitutes now that they’re required to record the quantity of added sugar on the Diet Details label.

Discovering an acceptable swap for actual sugar is no small feat, nevertheless. Sugar offers texture, construction, colour, and elevated shelf-life for merchandise. When it is changed with one thing else, every of these variables may be impacted, and never all the time for the higher. In truth, three out of 5 U.S. shoppers would relatively cut back their sugar consumption than add synthetic sweeteners to their diets, in line with current analysis from Innova Market Insights.

And stevia presents issues with its tendency to go away a bitter aftertaste. There are additionally challenges round extracting among the isolates contained in the plant that present a greater taste profile.

SweeGen says a part of what makes its strategy distinctive is its use of proprietary applied sciences to extract glycosides discovered within the leaf that fight the bitter aftertaste. It additionally introduced plans final 12 months to open 4 Meals and Beverage Utility Facilities throughout the globe that may deal with collaborations with ingredient prospects to search out the appropriate product formulations.

Nevertheless, competitors is fierce between stevia ingredient producers who’re utilizing comparable applied sciences to handle bitterness. Key gamers on this realm embody PureCircle, Pyure, and Apura Substances. PureCircle is within the midst of a patent infringement battle with SweeGen over its Reb A sweetener.

In the meantime, main substances producer Tate & Lyle acquired stevia maker Candy Inexperienced Fields in December 2020 after coming into right into a distribution settlement with the corporate in 2017.


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